Pinterest on Tuesday, March 24, 2026, announced the launch of “Promote a Pin,” a new feature rolling out to U.S. users in the coming weeks that allows marketers to boost existing Pins directly from their profiles. According to Pinterest officials, the tool uses AI-powered targeting to simplify ad creation for creators and small businesses without requiring complex campaigns or full Ads Manager access.
The new feature enables users to boost existing Pins in just a few steps without the need to create complex ad campaigns or access Pinterest’s full Ads Manager, according to the company. Users select a Pin from their public business profile boards, set a budget and campaign duration, and Pinterest applies AI-powered targeting to reach audiences most likely to engage or convert. This approach is designed to simplify digital advertising for creators, small businesses, and individuals new to marketing on the platform, officials said.
More than half of the platform’s 80 billion monthly searches have commercial intent, making the tool particularly suited to businesses aiming to reach consumers actively seeking products or services.
Pinterest’s Promote a Pin tool functions similarly to Instagram’s boost button, allowing users to turn eligible Pins into ads directly from their profiles. To use the feature, users must have a Pinterest business account and an associated ad account. Only Pins created or uploaded by the user that include a destination URL—such as a website or product page—are eligible for promotion. Repinned content cannot be boosted, and all promoted Pins undergo Pinterest’s standard ad review process before running, according to official documentation.
The targeting technology behind Promote a Pin is powered by Pinterest’s Taste Graph, a multimodal artificial intelligence system trained on billions of images, videos, and text. This AI leverages Pinterest’s understanding of user interests and commercial intent signals to match promoted content with audiences more likely to engage. Pinterest officials noted that more than half of the platform’s 80 billion monthly searches have commercial intent, making the tool particularly suited to businesses aiming to reach consumers actively seeking products or services.
The setup process is designed for ease of use. On desktop, users hover over a Pin on their profile and click the Promote button that appears. A campaign page then pre-fills details such as the selected Pin, and users can edit their campaign goal, define the target audience, set the daily budget, and establish the campaign duration. The interface also provides estimated results based on the selected parameters. After choosing a payment method, users can launch their campaign with a single click, according to Pinterest’s official newsroom.
Lee Brown, Pinterest’s chief business officer, described Promote a Pin as “a significant step in our work to remove barriers and deliver simple, powerful tools.” Brown said the feature empowers entrepreneurs and global brands alike to reach the right audiences and grow their businesses on the platform. Pinterest emphasized that no prior advertising experience is necessary to use the tool, positioning it as an accessible option for creators and small businesses looking to expand their reach.
Pinterest’s user base currently includes 619 million active users worldwide, who generate over 80 billion searches each month. This volume exceeds that of other major AI platforms, such as ChatGPT, which records approximately 75 billion monthly searches, according to publicly available data. The high proportion of commercial searches on Pinterest provides an advantageous environment for promoted content to perform effectively, officials noted.
The Promote a Pin feature launched in the United States in late March 2026, with a broader rollout planned for later in the year. Pinterest sources confirmed that the company intends to expand the tool’s availability globally to support creators and businesses in diverse markets. Promoted Pins benefit from integration with Pinterest’s recommendation and intent systems, helping advertisers connect with users based on their interests and purchase intent signals.
Pinterest’s official newsroom and third-party reports, including coverage by TechCrunch, highlighted the feature’s focus on simplifying ad creation and lowering barriers for small businesses and individual marketers. The company continues to develop tools aimed at enhancing user engagement and providing scalable advertising solutions across its platform.
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