My CEO Morgan and I used Instagram ™ to build our brand online. Now we have a profitable seven-figure business. But here’s the thing, we don’t want to keep our steps to success a secret. We know you can too!
https://www.youtube.com/watch?v=kSgqm1ygTKsThat’s why in this blog post we’re sharing five steps you can take now. Also, discover one of the best ways to connect with your local customers on Instagram ™.
In this blog post:
# 1 Establish yourself as an authority
First, let’s talk about how you can establish yourself as an authority on Instagram ™. We see it all the time. A new business or brand is posting beautiful photos on Instagram ™, but they’re not taking any extra step to establish themselves as an authority in their niche.
However, before someone is ready to buy products from you, they need to know why you are the go-to place in your niche business. With smaller Instagram ™ accounts, especially when trying to build your Instagram ™ followers, you need to think about the worth of someone who follows you.
Remember, if you talk to everyone on Instagram ™, you are not talking to anyone. Think about the specific customer you want to reach. Once you have that Instagram ™ follower in mind, you can start creating Instagram ™ content that will attract that particular customer.
# 2 Build a bridge
Next, let’s talk about building a bridge. Once you’ve established yourself as an authority on Instagram ™, it’s time to take the next step in building a relationship with your niche followers.
Focus on how to create content that bridges what you display in a post and what is in it for your customer. Specifically when creating your account, you want to make sure that all of your Instagram ™ content is conveying the value you are bringing to your customers.
For example, let’s look at @TheHouseOfHandbury. As a small business specializing in vintage goods, Laura struggled to sell her vintage items on Instagram ™.
After evaluating their account, the SBZ team realized two things:
- First, Laura gave no context to the vintage products she was selling. She also wasn’t clear about how people could buy her vintage finds.
- Second, Laura was uncomfortable showing herself in photos or videos.
After evaluating her Instagram ™ strategy, Laura takes a different approach to her Instagram ™ marketing. Not only does she provide more context for her unique vintage finds, but she also tries to showcase her personality with videos and photos.
These small changes make a huge difference to Laura’s business. Now she has gained thousands of followers, doubled her sales, and is confident to step in front of the camera.
No matter what you’re sharing, whether it’s a photo of your product or a video of your dog, you need to “build a bridge” and provide context to your followers.
# 3 Commitment is just as important as what you post
Now let’s focus on engagement. So many people spend time scrolling Instagram ™ but almost no time engaging with their followers. But here’s the thing: If you want to grow fast on Instagram ™, you have to consistently engage with your followers.
Commitment is not just something the SBZ team talks about, but something we do every day on our Instagram ™ business accounts.
Whether it is about answering questions in your post, Pin comments, or Send direct messages For your loyal customers, it’s important to remind people that there is a real person behind your Instagram ™ avatar.
# 4 Have real conversations on Instagram ™
Next, it’s time to put the “social” back into “social media”. While Instagram ™ is a connection place, so many business owners and entrepreneurs spend almost no time having conversations with their Instagram ™ followers or other business accounts.
However, this is a completely missed opportunity. If someone took the time to follow your account or leave a comment, they’ll want to hear from you.
Let’s take a look Riva’s Instagram ™. As a functional medicine practitioner, Riva’s Instagram ™ is focused on helping people live their healthiest, happiest lives. She uses her engagement on Instagram ™ to build fruitful relationships with her followers and grow her business.
After Riva was spotted on the explore page, she started an Instagram ™ Direct Message conversation that turned into an invitation to speak on a podcast. But even when she’s not building a business relationship, Riva always takes the time to send direct Instagram ™ messages to her followers.
Even something as simple as “thank you for being part of my community” can make a huge difference in making your Instagram ™ followers feel valued.
# 5 Use geolocation to connect with people locally
Finally, let’s talk about leveraging your geolocation. Sometimes this is how companies get caught in the weed to build a strong one Hashtag strategy When they create beautiful content they are completely missing out on the potential to take advantage of their location.
But often your best customers are just around the corner. By your Geolocation You can be sure that your local customers will never miss your content. That’s exactly what we did with my Cape Code store, Sue B. Do.
We made sure our geolocation is tagged every time we share Instagram ™ content. Lo and behold, customers came in because they found us on Instagram ™. In addition to tagging your content with your geolocation, make sure you use local hashtags.
Not only does this direct local traffic to your company, but it also makes it easier for other local companies to find you for networking opportunities.
Turn your Instagram ™ profile into a magnet for buyers
Do you spend hours every day on Instagram ™ creating eye-catching content? I promise there is an easier and more efficient way. Grab a place in mine FREE Instagram ™ Course. You will discover the three visual secrets that will turn your Instagram ™ into a magnet for buyers.
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