During the lockdown, the British turned to TikTok: an average user now opens the app 13 times a day.
Alex Meagher, sustainability expert at Bulb, the green energy company, reveals the best green TikTok trends – and those that should stay in the virtual world.
Environmentally friendly TikTok trends
Curls without heat
There is no doubt that the heat-free, viral curling method will give impeccable results whether you are using socks or a bathrobe. However, it is also much more environmentally friendly. Heated tools like curling irons, hair dryers, and straighteners use a lot of electricity. A typical hair dryer produces 57 pounds of CO2 per year, which is the equivalent of burning 28.6 pounds of coal. By choosing a heat-free curling method, you not only protect your hair from damage, but the environment as well.
Oreo cup cake
We’ve all seen the oreo cupcake trend at some point on our “For You” pages: mash four oreo in a mug, add milk (oat milk is the most eco-friendly!), And microwave for about two minutes to create a delicious oreo lava cake. Booting up is super easy and environmentally conscious as using a microwave is far more energy efficient than cooking on a traditional gas or electric stove when heating small amounts of food. With 40% of UK emissions from households, every little bit helps.
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On the subject of matching items
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On the subject of matching items
iced coffee
It’s almost impossible to scroll down TikTok without seeing someone showing off how to make your iced coffee. Not only are these videos fun to watch, but they’re also a great way to encourage people to make their drinks at home and use their own reusable cups on the go. Britons receive 2.5 billion takeaway coffee cups annually, of which only one in 400 is recycled. So reusable cups are the way to go.
Make your own oat milk
Oat milk is generally considered to be the most environmentally friendly of all dairy-free dairy products. Even better if you can do it yourself at home. Just put the oats, honey, and water in a blender and stir together. Store in the fridge and use in your homemade TikTok iced coffee!
TikTok trends to skip this summer
Clothes drag
It has become a popular trend on TikTok to buy lots of fast fashion clothes each season and try them on in a 60 second video. Not only can this put a strain on the bank account, but it can also damage the environment. Instead, try your friend’s wardrobe (with their permission, of course) and recycle old clothes so you feel like you have something new. Or challenge yourself to only shop at charity stores for a year.
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On the subject of matching items
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On the subject of matching items
Laundry strips
If you don’t use environmentally friendly cleaning products, this trend can have a negative impact on the planet. Most of the detergents used in the # laundry strip trending videos do not biodegrade fully and pollute our water supplies, rivers and oceans. There are also questions about the effectiveness of laundry stripping. Also, if you wash them properly, you shouldn’t have to take off towels and bed linen regularly.
TikTok made me buy it
Buying various products that are trending at TikTok may seem harmless, but it does lead to a culture that is harming our planet. Many of the products featured in these videos are trending, which means they won’t last long and will likely land in a landfill once the “hype” has subsided. However, if you can’t resist the temptation to try this trend out, be aware of where you are shopping and try to support small local businesses whenever possible.
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