With time, older customers are getting extra energetic on TikTok in keeping with the insights supplied by the social community itself / Digital Info World
ByteDance’s video sharing social network, Tiktok, is a platform that allows the user to create a wide variety of short videos from different genres. These videos can be anywhere from 15 seconds to a minute. The application was originally launched in 2016 and had attracted a large audience within a short period of time. Most of them were young users. It soon became a trend and now not even the older community is lagging behind.
By watching these young users, the older community also got interested and became much more active on the platform as well. This older users activity was recently published by Tiktok and it gives some insight into this situation. According to the data shared by Tiktok, an attempt has been made to find out exactly how the platform is being used by older people and how different brands and advertising companies can take advantage of this trend and increase their campaign performance. This may be possible if the marketing companies are aware of the potential of Tiktok when it comes to reaching parents.
According to Tiktok, millions of parents, teenagers and even grandparents use Tiktok every day to share a fragment from their daily life. And the differentiator is that sometimes the whole family is involved and no one pulls out, not even the teenagers. According to Tiktok, gathering everyone for one picture used to be a challenge, but now thanks to this application the platform can see a dance routine perfectly choreographed by the family, including grandma.
It is true that the app is getting a lot more attention from the older users as well, but they are still not active in almost every topic or trend from Tiktok, instead a lot of that older community interaction is focused on specific just trends. These issues were highlighted by Tiktok. The list includes #family, the most popular trend with up to 67 billion views. #Momsoftiktok and #dad are the second and third most popular trends with 44B and 25B views respectively. Other hashtags are #familytime, #parenting, and #momlife. That is not all. The remaining tags, which are also there, contain the content uploaded by many parents where they share their daily hacks, tricks, and some in-depth knowledge. Not only has this become a trend and a source of entertainment, but sharing such hacks and tricks also plays an important role in product recommendations.
According to Tiktok, there are two different types of elders depending on the age group: those who are not parents and those who are the same age but are parents. Most of the content created by parents includes things related to their home, appliances, stores, cars, favorite food products including snacks.
Tiktok is still dominated by young users and may not be the perfect platform to reach older users. However, the variety it offers in some places is valuable to some marketing and advertising firms. You can use it to recommend their products to users through short video clips. Tiktok is on the verge of crossing its 1 billion users and is on an edge that rivals Instagram. The app still attracts a lot of users day in and day out and has already become an important platform.
Read on: The TikTok study shows how audiences view the ads on the platform. The results provide effective strategies for marketers