What’s behind TikTok success?

In “Attention Factory” (Westland Business), Matthew Brennan tries to answer these and other questions

New Delhi: In June 2020, the Indian government decided to ban TikTok along with dozens of other Chinese apps. At the time, TikTok had over 200 million users in India – some of whom had become famous on the app and were dismayed by the news. While TikTok has had to give up its largest overseas market, it continues to be one of the fastest growing tech companies in the world.

What distinguishes TikTok?

Who are the people behind this seemingly simple app that took over the world? How does the legendary TikTok algorithm work? How much of the Chinese tech space does its developer, ByteDance, control?

In “Attention Factory” (Westland Business), Matthew Brennan tries to answer these and other questions. Based on interviews with current and former employees and competitors, along with extensive research, engaging anecdotes and narrative infographics, Brennan has forged a narrative that is full of original insights and analysis.

Discover how recommendation engines, content operations, and good old Chinese growth hacking are keys to this company’s success. Essential reading that will not only change the way we think about Chinese apps and technologies, but also about the internet as a whole

Matthew Brennan is a writer and internationally recognized speaker specializing in Chinese mobile Internet technology and innovation. His opinions have been published in global media including Bloomberg, The Wall Street Journal, The Economist, BBC, The Financial Times and Forbes. His company China Channel has organized the largest annual WeChat digital marketing conference in China for international brands for several years.

Brennan has given dozens of presentations for many well-known companies including Google, Tencent, Walmart, Visa, LinkedIn, Boston Consulting Group, and more. Born in London, he is fluent in Mandarin Chinese, having lived in mainland China for sixteen years.

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