What to Share on Instagram Tales
Are you new to Instagram and don’t know what to say about Instagram Stories? I understand completely. Between creating eye-catching content and keeping up with the latest Instagram trends, it can be a daunting task. Keep reading this blog post for the best Instagram story tips.
In this blog post:
Vulnerability pays off
First, let’s talk about vulnerability. Now you don’t have to share every detail of your life on Instagram to grow on Instagram. Especially when trying to sell a product or service. But think about the people you follow on Instagram:
- What do you like about them
- What content do they share?
- How does that make you feel?
Most likely, they give an authentic insight into their life and business. At the end of the day, most of us follow people who entertain, educate, and inspire us. This is exactly what you want to share on your Instagram account and in Instagram Stories.
Therefore, you want to be vulnerable enough to show your life and Offer your followers added value. This weak point pays off. Followers who see your face on camera regularly, especially on Instagram Stories, will feel like they know you.
Ultimately, if your Instagram followers are make a purchase, looking for a resource, or looking for recommendations for friends … you want them to think of you!
Bonding is the goal
Now let’s talk about keeping it in Instagram Stories. Once you’ve caught your followers’ attention, you’ll want to keep them for as long as possible. The best way to keep your followers’ attention is to plan your Instagram Stories so that you have:
- Clear beginning
In addition, your conclusion should include a call-to-action (also known as a CTA). Your CTA should tell your followers what to expect from them. For example, say “DM for more information” or “click the link in my Instagram bio to register”.
You never want your followers to have to guess what to expect from them. Trust me, they won’t guess … they just keep knocking. Holding your attention is a clever way of working with (not against) the Instagram algorithm.
While we’re talking about making your CTA clear, it’s also important to provide context in your Instagram Stories. It’s a really more common Instagram mistake than a beginner. Your first Instagram story clip should always make it clear what you’re sharing and why it adds value.
For example, maybe you have a special promotion or sale that you want to highlight. Don’t wait until the second or third Instagram story clip to share this information. Use the first Instagram story clip to find out why your content is worth people’s time.
Then use the rest of your Instagram story to fill in the additional details. This also includes your CTA.
Label or subtitle your Instagram stories
Next, let’s focus on the importance of adding captions or subtitles to your Instagram Stories. Did you know that over 85% of people watch Instagram stories silently? Just think about viewing Instagram Stories on the go.
That is why it is important always Add either subtitles or captions whenever you share an Instagram story. You don’t want to lose people’s attention because their phone is on mute.
I recommend either adding automatic captions, a new feature in Instagram Stories, or using the text tool to provide a summary of what has been said. It’s a small step, but it will make a huge difference in improving your retention rate.
Remember to practice
Yes, I know this Instagram Stories tip seems obvious. But you’d be amazed at how many companies or brands are filming Instagram stories or going live with no practice. If you are comfortable in front of the camera, this may not be a problem for you.
However, if you are new to Instagram Stories, practicing before sharing can make videos much more convenient. Whether you are feeling nervous or 100% comfortable, this will get through on camera.
Remember that every Instagram story clip is a representation of your business, so do your best to make it easy and enjoyable to watch.
Don’t use too many gifs or stickers
Speaking of just looking at your Instagram Stories, let’s talk Add gifs and stickers. While being an eye-catching creative element, too many gifs or stickers can be a distraction.
If someone is confused by the context of your story or distracted from your creative elements, they just type through.
Share 1 Instagram story or topic with 3-5 clips
Now let’s talk about the length of your Instagram Stories. When people are new to Instagram, they tend to either share too little or too much, and they struggle to strike a balance.
For this reason, I recommend sharing an Instagram story with 3-5 clips. Instead of sharing too much, try to focus on one aspect of your day or part of your business.
When you think of your Instagram story in this strategic way, you will feel a lot less pressure to share for the sake of sharing.
Share the truth behind the scenes of your company
A very easy way to showcase your business in Instagram Stories is to take a look behind the scenes. When people get to know you better, they want them to feel like they have an emotional investment in how your business works.
This is one of the easiest ways to build trust with your community. This could include:
- What really happens in a person’s everyday life?
- How does the real estate agent sell a house so quickly?
- How do you get this product made and shipped? out the door?
- How does the fitness trainer prepare her meal?
Even the smallest aspects of your business can be interesting to your followers. Ultimately, it is all that contributes to your business or how you grew in your expertise. This interesting content will spark great conversations.
Use a good filter
After all, one of the favorite things to do in Instagram Stories for the SBZ team is using a good filter. Nobody is 100% camera ready, not even our team. A good filter will help you feel more united and confident.
You can bring out a few Instagram story clips without spending 30 minutes preparing the camera. It’s a huge time saver.
Discover more engagement tactics to grow your business now
The sooner you start sharing strategic engagement tactics, the sooner you will have a stronger follower base. Download my FREE Instagram Strategy Guide to discover four strategies to get more followers make Instagram the most successful place to market your business.