Westfield London is opening a TikTok For You House in its mega-mall Westfield London on July 22nd.
Westfield
The shopping mall giant Unibail-Rodamco-Westfield will bring the social media platform TikTok to its flagship Westfield London Mall and open the first TikTok For You House on July 22nd.
The collaboration marks the first time TikTok has set up shop in a pop-up venue in the UK, with partners offering visitors the opportunity to meet successful TikTok influencers and create their own microfilms.
The 4,000 square meter temporary venue will be open until August 8th and the design of the outlet was inspired by the TikTok homepage, which highlights trendy clips.
While it has been widely reported elsewhere that TikTok was taking over a pop-up store in the Mall of London, both URW and the short video giant were told to me that it was Westfield who initiated the project as an “activation” which coincides with that Most UK schools summer break together.
It worked on the project with some of the UK’s most popular TikTok developers who collectively have nearly 100 million followers – including comedian Ehiz Ufuah, chef Poppy O’Toole, British teen Kyle Thomas and freestyle soccer players Jeremy Lynch and Ben Black. They offer $ 7 sessions that explain how to create content for TikTok. As part of an educational element, confidence and safety interviews are also held for young people and parents.
In addition, budding TikTok stars can book free sessions to use the venue to create their own mini-films.
TikTok promises a unique IRL experience
The TikTok pop-up will not sell products like a traditional store, although free TikTok merchandise will be offered to event attendees. The ‘For You’ House will highlight the trends born on the platform, which can be booked as real-life sessions.
The social platform For You has called “a unique IRL experience” aiming to bring together the UK’s best TikTok talent in family, food and fashion and consumer trends.
The TikTok project, an initiative led by Westfield, will bring influencers and social media fans together … [+]
Westfield
It will be delivered this summer in the style of a house with different creators and activities on two floors and four rooms that can offer different backdrops.
The living room will be the focal point of the house, demonstrating the power of machining; The Kitchen will feature viral recipes and cook-offs; The dressing room will host beauty, fashion and transformation challenges; and The Garden is dedicated to providing top sports tips, tricks and dance routines.
Holly Harrison, Fashion and Retail Brand Partnerships, TikTok said, “Creators are at the heart of the TikTok experience and celebrating them again in real life with this incredible activation in Westfield London is a unique opportunity for our community to see the For You feed come to life. The experience of video and retail is becoming increasingly intertwined. “
Harita Shah, UK Event Marketing Director at Westfield London parent company Unibail-Rodamco-Westfield, said: “TikTok has become a cultural phenomenon. Many of our visitors get inspiration here, be it fashion trends, the latest home styling influencers or foodie fashion trends.
“With a physical space in Westfield London, TikTok has the ability to immerse buyers and new creators in a full 360 degree experience, where the best of the online platform is blended with a real experience. The TikTok House will bring community and creativity together, which is the focus of both brands. “
TikTok targets US teenagers and the start-up market
TikTok influencers will tell fans how to become a social media star.
Westfield
TikTok is becoming increasingly influential with teenage apparel brands like Princess Polly and Shein, and its use among US teenagers is still increasing compared to competing social platforms. According to a Piper Sandler poll of 7,000 teenagers earlier this year, TikTok is now the second most popular social media app among teenagers.
TikTok recently announced that it will soon be giving users the ability to create videos up to three minutes long to make the app even more appealing to influencers and creators who hope to share longer content when TikTok reaches Gen Z buyers .
According to a Deloitte survey of 1,200 consumers in the US, 41% of new school beginners said they plan to use social media platforms to help them make a purchase decision before going back to the classroom in six years that I have asked this question.
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