Vimeo (NASDAQ: VMEO) works with. together Tick tock in a partnership that aims to encourage small and medium-sized enterprises (SMEs) to use the short video platform for advertising and marketing.
What happened: The new partnership will enable SMBs to use the AI-powered video production tool Vimeo Create to produce and publish ads directly in TikTok Ad Manager in minutes.
The companies worked together on custom video templates that are exclusive to Vimeo Create and optimized for the TikTok platform.
Vimeo has also joined TikTok marketing partners in the new Creative Tools sub-category, with the aim of helping brands create creative assets for presentations on TikTok.
Related link: Toyota pulls Olympic advertising off Japanese television
What happens next: The companies said that a test run of small businesses using Vimeo Create to advertise on TikTok resulted in more than 85% of participants reporting successful campaign results.
“We’re excited to be the first video creation platform to integrate with TikTok for Business and expand the reach of Vimeo Create so more businesses can reach more customers online,” said Richard Bloom, Senior Vice President for Business Development at Vimeo.
“As small businesses recover and rebuild after a challenging year, TikTok works to make it easier to reach their community and grow their business,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.
Photo: Nitish Gupta from Pixabay.
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