TikTok Would possibly Have 1.5 Billion Energetic Customers by 2022 In accordance with App Annie’s Prediction / Digital Data World
TikTok’s rise to the top of the social media industry pretty much surprised the world because it happened so quickly. According to App Annie, the platform could only reach 1.5 billion active users by 2022, and if that happens it would be pretty meteoric as WhatsApp took a lot longer to hit that milestone, and WhatsApp is arguably one of the most widely used apps out there right now World.
With all of this said and now out of the way, it’s important to note that TikTok manages to do this despite some setbacks. Bans in India and Pakistan have resulted in TikTok becoming unavailable to around 1.6 billion potential users, and this is especially noteworthy as this was a region where TikTok began its rise and it was in the subcontinent before the bans quite widespread had been put in place.
As TikTok begins to expand into e-commerce and the like, all eyes are on the platform as its high user base could mean that it becomes a minor tipping point in this space once it makes its entrance. Additionally, App Annie is also currently forecasting a significant increase in TikTok’s revenue, which is important as it could potentially secure TikTok’s growth on a large scale well into the future.
The app could reach around $ 3 billion in consumer spending across all app stores and platforms by 2022, and a major contributor to that would be live streamers promoting purchases that users end up able to make within the app.
TikTok isn’t the only social media app that will do really well in the years to come. According to App Annie’s report, social media apps are generally projected to be around $ 9 billion in consumer spend in 2022, which indicates massive year-on-year growth when all things are considered and considered. Apps like Pinterest and Temple Run 2 will also have hit a billion downloads this year, and it’s very likely that their revenue will also skyrocket thanks to increased consumer spending across the board.
This will be an important milestone for Temple Run 2 in particular, as it is rather rare for a game to reach that many downloads. Only Candy Crush Saga and Subway Surfers have managed to surpass a billion downloads so far, so Temple Run 2 will be included in a very exclusive club if it hits that milestone by next year.
The metaverse will continue to play an important role in the years to come. Part of the reason for this is that Facebook Inc, now renamed Meta, will be heavily involved in it, and Metaverse-based games will also generate $ 3 billion in revenue. Games like Roblox have incorporated a metaverse for quite some time, and Meta’s focus on that sector is likely to increase its notoriety, which is likely to result in a pretty massive spike in revenue as well. These are exciting times for app developers, and these statistics seem to suggest that the growth the industry has seen lately is not going to go away anytime soon.
Read more: Here are the biggest influencer trends to come for 2022