TikTok ‘warfare’ between Jeffersonville Starbucks, McDonald’s goes viral
What started as a friendly tease on a McDonald’s sign in a Louisville bedroom community has sparked a series of viral TikToks that have garnered millions of views.
Two neighboring chain locations – Starbucks on 901 Gateway Drive and McDonald’s on 927 Indiana Ave. in Jeffersonville, Indiana – are at the center of the “feud,” which includes “stolen” signs and stitches against McDonald’s infamous ice cream makers.
The videos collectively have more than 20 million views on TikTok, the popular social media platform that allows users to place subtitles and / or music over short video clips in a matter of days, and thousands more when they are on other social media -Sites are shared again.
It all started with the Jeffersonville Starbucks account insulting McDonald’s, which used their digital sign to encourage customers to enjoy a “McCafe” coffee when Starbucks was closed.
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“No they haven’t,” says the first video above the video of the McDonald’s sign. “Okay, McDonald’s. It’s working.”
A second part, following the TikTok trend of putting videos for the song “Into the Thick Of It” from the children’s TV show “The Backyardigans,” shows Starbucks employees putting up their own sign saying customers who are not getting ice cream can from McDonald’s because of “broken” machines to try one of their frappuccinos instead. “Shots were fired,” reads the screen.
Kristia Cook, who made the McDonald’s videos and posted the message on her restaurant’s sign that triggered the first Starbucks video, said she wasn’t surprised her colleagues at Starbucks saw her “McCafe” jab.
“I felt like something was going to happen because I go to Starbucks next door all the time,” she said.
Cook used her own TikTok account to be good-natured.
“Our ice cream seems to be working fine?” Your video says on the screen above a recording of the machine that is working. “And you said you wanted war.” The TikTok then cuts to a shot of McDonald’s employees “stealing” the Frappuccino sign while Starbucks employees chase them down.
“We got the OK to post something like a comeback, and me and my friends called her and said, ‘Kind of thing?'” Cook said. “And from then on it blew up.”
The endeavor wasn’t all fun and games, however. Rhiannon Strange, a shift supervisor at the Starbucks site, told The Courier Journal that the employee who created her TikToks decided to delete the Jeffersonville Starbucks account altogether because she was “not in trouble with Starbucks companies advised “wanted. (The videos can still be found on Twitter.)
Strangely speaking, even though the Starbucks videos have been removed from TikTok, the store is still hearing from customers in Jeffersonville, which is across the Ohio River from Louisville.
“We all thought it was really cool how many views it got,” she said.
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Matt Dodd, who serves as director of operations for the involved McDonald’s, said he thinks it is good that employees are finding a way to have “friendly fun” without “getting things out of hand.”
“We have a great relationship with (Starbucks),” he said. “It’s more of a friendly, community-business-have-fun thing, and really nothing more than that. Just having a good time.”
Mary Ramsey is a current reporter for The Courier Journal. Reach her at email@example.com and follow her on Twitter @ mcolleen1996. Support strong local journalism in our community by subscribing to The Courier Journal today.