TikTok Milk Crate Problem: Why individuals are taking scary falls on social media

The Milk Crate Challenge is trendy and risky.

Getty Images

Every now and then the internet opens a portal to some strange new trend. Take part in the milk crate challenge. You can find a growing collection of videos on TikTok, Instagram, Twitter, and the like where people are stacking crates of milk, trying to climb them like stairs, and taking terrible falls because believe it or not, stacks of crates of milk are structural not in order .

On TikTok, videos with the hashtag #milkcratechallenge had more than 10 million views and #cratechallenge had more than 82 million views before the platform started disabling them. Here’s what’s going on at the Milk Crate Challenge.

What is the milk crate challenge?

In the Milk Crate Challenge, milk crates are stacked in a kind of pyramid so that they form steps. People try to climb up on one side and down the other as the stacks become more and more precarious. If they make a misstep or if the physics don’t stand up to the situation, they will fall to the ground, usually on top of the overturned boxes.

Is someone getting hurt?

So far, it’s hard to tell if someone has been seriously injured. Doctors said Today falls could lead to injuries such as “broken wrists, shoulder dislocations, cruciate ligament and meniscus tears, and life-threatening conditions like spinal cord injuries.”

Keep your brain entertained with the coolest news from streaming to superheroes, memes to video games.

The videos of the falls can get quite a start when they watch people land on their backs, sides, and stomach, right on the hard plastic corners of the boxes. In one, a guy stands at the top of the pyramid and wobbles dramatically for a few seconds before taking another step and simply falling to the ground.

The Baltimore Department of Health tweeted a reminder that if you injure yourself in this trend, given the severity of the coronavirus pandemic, there may not be a hospital bed for you.

Then there’s this nifty woman who managed to climb up and down a pile of heels.

How did the challenge start and what do people think about it?

It’s unclear how exactly the trend began, although it appears to have picked up speed over the weekend. Even Jimmy Kimmel Live did it on Monday night when guest host Stephen A. Smith showed off some clips and talked about how stupid he thinks the trend is.

“We’re all very worried about COVID, but TikTok will kill us,” he told the audience.

Mark Ruffalo tweeted about the Milk Crate Challenge, saying the Hulk would not participate because of his hatred of stairs.

Conan O’Brien also joked on Twitter about the trend of requiring Food and Drug Administration approval, which prompted the FDA to tweet him to discourage the activity.

While we regulate milk, we cannot recommend that you try this out. Maybe enjoy a nice glass of 2% and bring all these boxes back to the supermarket?

– US FDA (@US_FDA) August 23, 2021 @juiceellison

Reply to @saintlamaar got you. # MicroRaveWithRoni # cratechallenge # juiceellison # fyp # fail # part1 # ohio

♬ Just because – Morgan “Juice” Ellison

How does TikTok feel about this?

If you search directly for “milk crate challenge” on TikTok, the platform displays a message that says, “This phrase may be associated with behavior or content that violates our guidelines.”

A spokesperson for the platform said via email, “TikTok prohibits content that promotes or glorifies dangerous conduct, and we are removing videos and referring searches to our community guidelines to discourage such content. We encourage everyone to be careful in their behavior online or offline. ”

Comments are closed.