TikTok launches program to help Black creatives

TikTok announced on Wednesday that it has launched an incubator program to encourage and nurture black talent on the platform.

“TikTok for Black Creatives” is a three-month initiative that will focus on helping 100 black creators and music artists develop their talent, “opening doors for them to reach new heights in their careers,” said the enterprise.

“Black creators on TikTok have been a driving force behind our community, from trending to promoting connection to introducing new ways to entertain and inspire others, and we are determined to continue to raise and amplify their voices.” said TikTok.

The move comes months after TikTok apologized to its black developers “who felt unsafe, unsupported, or oppressed” after some black users raised concerns that their content was not increasing at the rate of their white counterparts.

In May, users conducted an on-app protest called TikTok Blackout against repression of black voices amid protests against police brutality and racism across the world.

In its apology, TikTok promised to take long-term measures to make the platform more diverse and promote the black creators.

The immediate reaction of the black creators was mixed. Some said they noticed an improvement while others said they felt that their content was still being suppressed.

The new program includes motivational town halls with black entrepreneurs and celebrities, community building forums, and educational events with TikTok executives, according to the company.

TikTok said that in partnership with Macro, a media company that represents the voices and perspectives of people with color, it is also creating a scholarship for a select group of creators. The grant can be used to fund educational resources, production equipment, and other creative tools.

“We are very excited to be working with TikTok to identify, nurture and support black creators. The Black Creator Community on TikTok is a leader in driving culture and trends, and Macro prides itself on amplifying and showcasing their immense talent. “Stacey Walker King, Macro’s chief brand officer, said in a statement.

Developers interested in the program can apply until January 27th. The finalists will be announced in February.

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