As TikTok continues its meteoric rise, many more marketers are now looking for the app and considering how they can use the platform to increase their brand reach and recognition.
But TikTok takes a dedicated approach – you need to understand what works with the TikTok community and align with organic trends. Repurposing advertising campaigns from other platforms will not be effective, while polished, edited, and professional ads are unlikely to gain any appreciable appeal.
The best way to approach TikTok is to learn from the organic videos posted on the app – this is the core message of TikTok’s newest creative guide to brands, which is essentially a guide on how to build a TikTok business presence.
As explained by TikTok:
“To win at TikTok, companies should tailor their creatives to the unique characteristics of the platform. But TikTok-Creative doesn’t have to be complicated. In fact, it can be a lot easier and cheaper than other channels. This “How To” Guide provides background information, best practices, and tips and tricks to help you get the most out of TikTok’s creative solutions. “
The guide provides pointers for creating authentic TikTok content, including specific tips on creative approaches and how often it should be published.
According to instructions:
“On TikTok, anyone can be a creator simply by using trends, engaging in conversations, and expressing themselves in real ways. A diverse mix of music, voice overs and effects drives storytelling on our platform. Brands are best when they find their niche, actively listen to their audience, and engage with the latest trends. “
The guide covers all the important aspects of effective TikTok clips with a basic overview of each element.
There are also links to relevant resources and tools – including sample TikTok templates – “safe zones” for your video clips (ie the areas not obscured by in-app UI elements).
It also includes links to TikTok’s various branded features, including the Creator Marketplace and Audio Tools.
It’s a good, quick round-up of all of the key elements of TikTok Creative, and if you’re wondering if TikTok might fit into your strategy, it’s definitely worth a look.
And with the holiday season approaching, now may be the time to take the plunge and test the waters with TikTok ads. It won’t apply to all brands, but given the continued growth of the platform and its resonance, especially among young users, it can be an important addition to your digital marketing approach.
You can check out the full guide to TikTok creative solutions here.
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