TikTok is testing a desktop streaming software program referred to as TikTok Stay Studio – TechCrunch
What if, instead of watching your favorite TikTok star stream on Twitch, you could watch them play live on TikTok? In the past few days, according to the platform, TikTok has been testing a Windows program called TikTok Live Studio.
Once downloaded to your desktop, the program allows users to log in to their TikTok account and stream directly to TikTok Live. Within the program, you can use the chat function to communicate with viewers and stream content from your computer, your phone or a game console. TikTok told TechCrunch that this program is currently only available in a handful of Western markets to a few thousand users.
It’s super easy in its current state.
Has both landscape and portrait scenes.
Sources include game capture, mobile capture, video capture, program capture, and some text / images. No browser sources or warnings.
Emojis are limited to the standard emojis. pic.twitter.com/oOHwUbSdUF
– Zach Bussey (@zachbussey) December 15, 2021
An obvious benefit to TikTok in testing this feature is that YouTubers could be motivated to stay on their app instead of asking their audience to watch them stream on Twitch or YouTube Gaming. What TikTok’s promotional images appear to be, the company appears to be targeting people who want to stream video games. But in its fledgling form, TikTok Live Studio lacks the features that experienced streamers can find in broadcast software like OBS or Streamlabs – which makes sense since the product is still being tested. For example, although you can connect a video game console to TikTok Live Studio, you cannot source browser windows and you cannot set up in-stream notifications for tips or new episodes.
However, one goal of this functional test is to see how developers are using the software. TikTok Live Studio’s rollout isn’t guaranteed, the company told TechCrunch – whenever TikTok tests a feature, it doesn’t mean it’s there forever. However, when we see a real launch of TikTok Live Studio, the platform will examine what the developers are using the software for and then adapt it to those use cases.
YouTubers are already using TikTok’s live streaming tools to monetize and grow their fan base. Creators can take tips, schedule events, use live Q&A tools, go live with other users, filter specific keywords, and assign moderators. Right now, TikTok Live Studio allows users to choose whether to enable gifts and comments, and they can set up keyword filters. However, other existing live streaming functions such as assigning moderators and scheduling streams could potentially be incorporated into a future, more robust product.
This streaming software could also be an opportunity for TikTok to reach more desktop users. For developers, desktop streaming software is essential as a smartphone is simply not designed to connect to your game console and stream at the same time. Although people watch video game streams on their phones, the desktop user experience is generally better, which could help users get TikTok on their computer.