Given the large tech online platform tearing down TikTok’s core functionality, ByteDance’s popular short-form video app has decided to do a feature rollout!
TikTok, born out of the musical.ly crisis, relies heavily on its music-based roots of creation and is expected to release six new music effects for its creators.
These effects, which offer multiple visualizations, animations, and interactivity, have already been introduced. The effect is known as the “music visualizer” and is now available to TikTok’s global user base.
The company said the Music Visualiser effect played tracks in real time to animate a retro green screen landscape. The effect was added to the app’s Creative Effects system tray yesterday, and users have already created over 28,000 videos using the new feature.
Music Visualiser can work with any sound available in TikTok’s music library and has already been adopted by AREA21, an electric dance music duo who used the effect to tease their brand new track ‘La La La’. That being said, the group’s use of the effect masks the animation behind their own. Several other developers have made much better use of the effect and presented it in far superior ways.
In addition to Music Visualizer, other effects that will soon be included in the Tiktok app are the following:
- Music machineAn effect that provides an interactive set of tools that TikTok users can use to control the rendering of MIDI loops for different layers of music in real time. There will also be a BPM slider that the creators can use to make adjustments in real time.
- Delayed beatsThis helps users, as the name suggests, to recreate the still image effect (already popular on the platform) while adjusting the transitions to the beat of the music being used.
- Text beatsAn effect that allows TikTok users to add animated text overlays to their videos that will transition in sync with any sound or music from the platform library.
- Solid beatsThis allows developers to add visual effects that are in sync with the beat of a song, and eventually
- Mirror beatsAn effect that allows TikTok users to see transitions in time with the music.
Note here that the launch of these new features by TikTok, as mentioned earlier, was due to the arrival of several new TikTok competitors from pre-existing social media platforms such as Instagram (which launched the Reels), Youtube (which launched the Shorts ) and Snapchat (which Spotlight introduced).
All in all, it’s clear that these new additions will help TikTok regain the much-needed space in social media and restore leverage in terms of product experience. We will keep you informed of any future developments. Until then, stay tuned.
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