TikTok influencer positive aspects reputation by way of highlighting native companies

LAS VEGAS (KLAS) – TikTok is the latest app that is gaining popularity. You may have downloaded the app to try a new recipe, learn the latest viral dance, or just curious about what the hype is about.

8 News Now spoke to a Las Vegas TikTok star who is using their platform to help small businesses.

Talia Edralin never thought that her TikTok page “tallzz_” would grow so quickly.

“It was an absolutely wild ride, and I don’t take it for a second for granted,” said Talia Edralin. “I had a video that took off and I realized, ‘Oh my god, I think I could actually do this.'”

Almost 200,000 followers and 4.5 million likes later, Edralin is now a popular restaurant influencer for Las Vegas locals.

“I get this comment all the time, ‘I’ve lived in Vegas for so many years, I’ve lived in Vegas all my life and I didn’t know this place existed,'” Edralin said. “I feel like we need more people to let the public know about all of the amazing places we have here.”

After a difficult year for the hospitality industry, this app brings customers one video at a time.

Jackie Tang owns “Chill House” in the Northwest Valley, which was featured on Edralin’s account a few months ago.

After it was released, sales tripled and the queues were at the door.

“We had to close early because we sold out everything,” Tang said. “During the pandemic, I worry every day about people coming in. With Talia’s posting, it has revived my confidence in the business and it actually works.”

Even now, Tang says the hype hasn’t stopped.

“I still have people come over and hold the phone with the picture of Tik Tok that says, ‘Hey, I want this drink, can I order?’ I say: ‘Yes, of course!’ “

In addition to Edralin’s personal page, she has made TikTok her full time job – she has 7 other accounts for companies in the area.

As Edralin’s TikTok page continues to grow, she plans to transfer her talents to YouTube to further develop her brand.

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