TikTok has 739 million users worldwide who watch an average of 89 minutes of video every day.
100 million TikTok users are in the United States
Stop for a minute to appreciate the enormity of these numbers … and the 60 seconds that 694,000 videos have been viewed on TikTok.
These are statistics that a musician or marketer cannot ignore, even if you find much of what they see on the platform to be less than artistic, if not downright terrifying.
TikTok’s audience is young, but probably not as young as you think.
What works at TikTok?
Here’s what the statistics say.
Learn how to get started with TikTok
• TikTok for Artists and Music Professionals: Use TikTok to promote your music
• Artist’s Guide to Growing Your Followers on TikTok
H / T MBW
Bruce Houghton on April 20, 2021 in Marketing | Permalink | Comments (1)
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