TikTok groups with Shesaid.so and features up Woman In Pink, Anne-Marie and Cat Burns for dwell performances | Digital

TikTok has announced a new ongoing partnership with Shesaid.so to inspire, train, and empower emerging talent to identify women.

The partnership is part of TikTok’s Europe-wide #wearehere campaign for International Women’s Day, which aims to help create a more inclusive future for the music industry.

The partnership with Shesaid.so begins on International Women’s Day (March 8th) and begins with TikTok Live Q & As and mentoring panels that take place across Europe. In the UK, singer-songwriter Grace Carter will be part of a TikTok Live Q&A with DJ, presenter and podcaster Jyoty starting at 5.30pm GMT on Tik Tok UK and She said. So TikTok channels.

Metallic Inc Founder Grace Ladoja and MOBO Founder / CEO Kanya King will also be releasing “Mentor Moments” – quick video tips and support for women looking to advance through the same channels in the music industry.

In addition to the partnership, TikTok is celebrating female artists with special live performances via the artist channels of Anne-Marie (March 8, 8 p.m.), Cat Burns (March 9, 6 p.m.) and Girl In Red (picture: March 10, 7 p.m.) ).

Starting Monday, users will also be able to check out TikTok’s International Women’s Day playlist as well as a variety of guest playlists to highlight the women artists who created some of the greatest viral moments on TikTok. Ashnikko, Christine and the Queens, Little Mix, Ms. Banks, Nina Nesbitt and Shania Twain have all curated #WeAreHere playlists to inspire female artists from different genres and regions.

Jana Ulaite, Head of Brand and Partnership Marketing for Europe, said, “Our community is full of incredible women who made TikTok what it is today. Music is an integral part of the TikTok experience and we see women every day using the platform to make music, entertain, inspire and motivate. While there are so many things to love in the music industry, women have been known to be underrepresented. From performance roles to technical roles, from music business to production, there is no such thing as equal opportunity or representation. As a partner in the industry, we want to help create a more inclusive future for music. That is why we focused on this on International Women’s Day and strengthened the voice of women in music through our partnership with her .so; special services and our #weerehere campaign. “

Shesaid.so founder Andreea Magdalina said, “TikTok has fundamentally changed the way people express themselves, how they learn and connect with each other, and how they discover and consume music. The past year has been nothing short of extraordinary We at Shesaid.so are excited to be working with the TikTok team to make our industry an inclusive one for women and gender minorities. Thanks to their support, we are able to celebrate International Women’s Day through content that everyone celebrates at the same time , inspire and educate to make it a truly special event. And March 8th is just the beginning; we can’t wait to reveal all of the incredible moments we’re planning together over the coming weeks. “

Click here for ticket details for the Music Week Tech Summit on March 31st with TikTok and Kanya King.

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