TikTok enhances psychological wellbeing assets in honour of world suicide prevention month – Marketing campaign Center East

In honor of World Suicide Prevention Month, TikTok is stepping up efforts to protect the psychological well-being of its users. As people choose to speak up in their circles on the platform, conversations about recovery from self-harm and other mental health issues increase. Building on the support provided by users, TikTok is increasing its resources, search interventions, and access to expert guidance in key mental health issues.

Farah Tukan, METAP Public Policy Manager at TikTok said, “It is inspiring to see our users come together to support one another and advance the discussion of psychological wellbeing with such positivity and energy. Our policies have always been aimed at prioritizing people in difficulty, and we currently provide access to expert emotional assistance from the world’s leading companies in the field in addition to approved government resources. This is an ever-evolving process and we will build upon our existing range of wellbeing guides wherever possible through insightful, verified information. Our goal is to stay creative in our endeavors when taking care of our community and to preserve the safe space that TikTok offers for this important conversation. “

As a platform, TikTok’s strict community guidelines do not allow content that promotes, glorifies, or normalizes suicide, self-harm, or eating disorders. Additionally, TikTok has introduced additional steps to make it easier for people to feel safe and find support, including:

Customize search interventions
In addition to being redirected to a local hotline when searching for keywords related to self-harm and suicide, users can now view supportive and educational content that points to additional resources and information about treatment options.

Create additional resources
New wellbeing guides developed with mental health experts such as the International Association for Suicide Prevention are available at the platform’s safety center. The guides provide tips to the community on how to interact with users who may have problems or are in need. These will also provide guidance to users on how best to safely share their path of recovery and raise awareness of important mental health issues

Special guide to eating disorders
In addition to the functionality introduced earlier this year to assist users with eating disorders, a dedicated guide has been developed in collaboration with the National Eating Disorders Association, the National Eating Disorder Information Center, the Butterfly Foundation and Bodywhy. The guide is now live at the Safety Center, providing youth, caregivers and educators with support and advice on eating disorders. The initiative goes one step further with the permanent public notices (PSAs) on certain hashtags such as #whatIeatinaday to raise awareness and support the community.

Stronger content warnings
Updated labels for potentially disturbing content have been introduced that mask search results with a warning layer. This additional step requires users to select “Show Results” to continue viewing the content.

Strengthening partnerships
TikTok developers and security experts have teamed up to share inspiring stories about dealing with mental illness, and to provide users with an authentic, honest perspective on the discussion. This content will also review where to look for support and advice on how to speak with loved ones about mental health issues.

A week of awareness
The platform is scheduled to take place in September and encourage discussion through activities related to mental health. This time around, it highlights content created by community members and experts and identifies available resources to further assist users. These videos will appear when searching for relevant terms in the results and give the community the ability to view this content.

Developments follow the platform’s recent efforts to promote teenage safety, including improvements to DMs, notifications, watch and download settings. The promotion of supportive content that focuses on self-sufficiency is also in line with broader community collaborations with regional partners such as UNHCR, with whom TikTok launched the # everygiftcounts challenge and raises funds during Ramadan to help displaced refugee communities . TikTok also worked with UNICEF MENA last year to encourage users to hold up their masks and dispose of them properly in order to create a safer environment for everyone. By working closely with proven safety experts, movers and shakers, and the community, TikTok will continue its efforts to provide people with a safe space to talk about mental health and support one another.

For more information and access to TikTok guides, visit the Safety Center.

Note: The guides and resources shared on the TikTok platform are for informational purposes only and are not intended as a substitute for professional advice or medical treatment.


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