The best way to add Alt Textual content To Your Instagram Posts [2023 SEO Tips]

Are you looking to optimize your Instagram posts for better visibility? 👀

Today we are talking about an important, and sometimes hidden, feature that can help your content be enjoyed by MORE potential customers on Instagram.

Adding alt text to your images is an extra step that you definitely want to take if you are using Instagram for business. It’s easy to do and will only benefit your content and help grow your reach.

In this blog post:

What is Alt Text

Alt text, or alternative text, is additional descriptive text that you can add to your images on Instagram. It serves as a textual representation of the image for individuals who are visually impaired or have difficulty accessing visual content.

Instagram will push your posts with Alt Text out to more people which equals increased exposure for you and your business⁣.

For a business owner on Instagram, using alt text can be highly beneficial for several reasons.

Benefits of Alt Text on your Instagram Posts

First, it ensures accessibility for visually impaired users, allowing them to understand and engage with your content.

It only takes a few seconds to add the information to the post. By providing a clear and concise description of the image, you make your posts more inclusive and accessible to a wider audience.

Plus, alt text also plays a role in search engine optimization (SEO). Alt text provides valuable information about the image content to search engines. By including relevant keywords in your alt text, you can increase your visibility in search engine results and drive more traffic to your Instagram profile.

By optimizing your alt text, you can attract a broader audience, potentially gaining new followers and customers.

How do I add Alt Text to New Posts?

I thought you’d never ask! Let me walk you through the steps.

When posting a new image, tap ‘Advanced settings’ at the bottom of the new post.

Scroll to “Accessibility” and select “Write Alt Text”.

Enter a concise and descriptive alt text, and tap “done” to finish uploading your post. Easy peasy!

Add Alt Text to an Existing Post

Select the post you want to update, and tap on the three little dots at the top right corner of the post.

Tap “Edit”.

Then tap “Write Alt Text” – it’s in the bottom right corner of the post and can be hard to see!

Write your (concise and descriptive) alt text, and tap “done” on the Alt Text screen. You’ll also have to tap “Done” again to save your changes on the Edit Info screen.

To make the most of alt text on Instagram, it’s essential to keep it concise, descriptive, and relevant to the image. Use relevant keywords, but avoid keyword stuffing.

Focus on accurately describing the visual elements and context of the image to ensure it adds value to your overall Instagram marketing strategy.


Now you know all about how to add alt text! But there is so much more to know about Instagram.  Join us for our FREE TRAINING, “The 3-Step Customer Attraction Blueprint.” Discover how to use our little-known system to get customers from Instagram™ in just a few hours per week. And you don’t HAVE to lip-syncing or dance.

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Let us know if you have any questions about adding Alt Text. We hope you found this blog post helpful!

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