The Actual Phrase: Why Have been IBuyers Put On Blast On TikTok?

In this issue of The Real Word, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers of what Americans are willing to sacrifice for a home and the “conjuring” house that is now on the market.

Byron Lazine and Nicole White are two Connecticut agents who share their thoughts on the week’s news every Friday in The Real Word, a weekly video column about Inman.

Byron and Nicole report on the latest TikTok viral video that got iBuyers into high gear, accusing them of manipulating buyers and sellers. According to Inman, Las Vegas real estate agent Sean Gotcher, speaking in hypothetical terms without naming a specific company, suggested iBuyers scoop homes and drive prices up.

Do you agree? Byron and Nicole weigh their thoughts, what they see in their market and whether or not they agree with Gotcher’s theory.

More this week: The two also address the sacrifice buyers are willing to pay to buy a home. As reported by Realtor magazine, a Cinch Home Services poll found that 60 percent of Americans prefer their “dream home” and 40 percent said they “prefer kids first.”

Marketer of the Week

Finally something that gives you goose bumps. The original haunted farmhouse that inspired the 2013 horror film The Conjuring is for sale in Rhode Island. Here is a 3D tour of the creepy home.

Would you like to nominate a “Marketer of the Week”? Write your thoughts in the comments section below or email us.

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