Substack launched its built-in Recording Studio on March 12, 2026, making the tool available to creators on its platform, the company announced. According to Substack officials, the feature allows users to pre-record solo or guest videos, auto-generate clips and thumbnails, and distribute content across Substack’s app, website, and Substack TV to simplify video creation.

The Substack Recording Studio supports pre-recording solo videos or conversations with up to two guests without requiring a live broadcast, according to a March 12 announcement on the company’s official blog. Guests invited to join recordings may participate via desktop or the Substack mobile app after accepting invites in a preview room, which displays a video preview within seconds, officials said.

The desktop-only feature can be accessed through the “Create” button on the Substack dashboard or destination pages.

Once recordings are complete, the studio automatically generates clips and thumbnails to facilitate easy sharing. Videos are then distributed across Substack’s app, website, and Substack TV, streamlining the video creation and publishing process. Substack described the tool as consolidating multiple production steps, eliminating the need for separate editing or clipping software, and integrating smoothly into existing creator workflows.

Additional video tools launched alongside the Recording Studio include customizable branding options that allow creators to add publication logos or wordmarks to live or studio-recorded shows. Logo placement can be adjusted to the top left, top right, or bottom left of the video frame, according to Substack’s blog. Screen-sharing capabilities are available for desktop livestreams and studio recordings, enabling hosts and co-hosts to present charts or articles visually. However, the feature currently captures visuals only, with no audio support from shared content, sources confirmed.

The platform also expanded thumbnail editing tools, allowing creators to select frames and edit text for both live and recorded videos. These enhancements aim to provide creators with more control over the presentation and branding of their video content, Substack officials said.

Substack’s announcement highlighted data showing that creators who used audio or video features on the platform in the 90 days before March 12, 2026, experienced revenue growth 50% faster than those who did not incorporate such media. TechCrunch reported this statistic, citing Substack’s official statement, though the company did not disclose specific adoption or usage metrics for the new Recording Studio at launch.

The feature is immediately available to all creators on the platform with desktop access, according to Substack’s blog and TechCrunch coverage. The company also noted that custom watermarks can be added to videos during recording, further enhancing branding options. Hosts and co-hosts can share screens during studio recordings and livestreams, expanding the utility of video content for presentations or discussions.

Substack framed the launch as part of its broader investment in video content and creator tools beyond traditional social platforms. The company stated that until now, video creation on Substack required either live broadcasting or stitching together separate tools, but the Recording Studio consolidates these functions into a single integrated solution. Leticia del Monte, a Substack official, described the update as marking an expansion of native audio and video production capabilities on the platform.

The Recording Studio is accessible by clicking “Recording Studio” under the “Create” button on the dashboard or destination page, entering a preview room automatically. Publishing occurs when creators are ready, with the same automatic clip and thumbnail generation features available for live videos. Substack’s YouTube channel emphasized that the tool makes it easy to create shows directly on the platform without complicated setup.

This launch represents a continuation of Substack’s efforts to expand its publishing platform’s multimedia capabilities and enhance the tools available to its creator community.