Twitch announced on January 24, 2024, that it will test a higher 60% subscription revenue share for Partner streamers who meet new monthly watch-hour targets, starting May 1. According to Twitch officials, the change is part of the expanded Plus Program designed to reward creators who maintain consistent live streaming through qualifying paid and gifted subscriptions.

This new revenue split will take effect May 1, 2024, and applies only to subscription income, with no changes to payouts from Bits, advertisements, or other monetization tools, according to Twitch’s January 24 announcement.

Streamers who qualify for Twitch’s expanded Plus Program will receive a 60% share of net revenue from paid and gifted channel subscriptions, with the platform retaining 40%, officials said.

To be eligible for the 60/40 revenue share, streamers must accumulate 100 “Plus Points” for three consecutive months, Twitch’s help documentation shows. Plus Points are earned exclusively through paid and gifted subscriptions, with different subscription tiers and multi-month commitments carrying varying point values, sources confirmed. Twitch clarified that Prime Gaming subscriptions do not contribute to Plus Points, nor do viewer watch-hours directly factor into the qualification criteria, despite some public interpretations linking the program to watch-time targets.

The Plus Program, formerly known as the Partner Plus Program, now includes two revenue share tiers above the standard 50/50 split offered to most streamers. Twitch introduced the 60/40 tier as an intermediate level, positioned between the default 50/50 and the higher 70/30 split. To reach the 70/30 tier, streamers must maintain 300 Plus Points over three consecutive months, a threshold lowered from 350 points in the recent update, Twitch officials said. Both tiers are part of the same Plus framework, and streamers can move from the 60/40 to the 70/30 level by meeting the higher point requirement.

The 70/30 tier previously applied only to the first $100,000 of annual subscription revenue, but Twitch removed this cap effective immediately as of the January 24 announcement, allowing top earners to receive the enhanced split on all qualifying subscription income, the company confirmed. Twitch also opened eligibility for both Plus Program tiers to Affiliates as well as Partners, though achieving Plus status does not confer Partner status, which still requires passing an editorial review and meeting viewership and consistency metrics.

Before these changes, the Partner Plus Program offered a 70/30 split on the first $100,000 of annual subscription revenue, after which the split reverted to 50/50, records show. The new structure provides a clearer path for streamers to increase their subscription revenue shares as their subscriber base grows, according to Twitch officials.

Twitch’s subscription revenue is a significant income source for creators, with Tier 1 subscriptions priced at $4.99, Tier 2 at $9.99, and Tier 3 at $24.99. Third-party analysis estimates Twitch’s total revenue in 2024 at approximately $1.8 billion, with 20.8 billion hours watched and an average of 2.37 million concurrent viewers, underscoring the scale of the platform’s monetization ecosystem. Under the new 60/40 split, a qualifying streamer’s net share of a Tier 1 subscription increases from roughly $2.50 to about $3.00, representing a 20% uplift in subscription-derived earnings, according to industry sources.

The Plus Program’s eligibility and terms are documented in Twitch’s official Help Center and apply globally across the platform. However, a separate change involving Prime Gaming subscription payouts, shifting to fixed country-based rates, is scheduled for June 3, 2024, and does not affect the Plus Program’s subscription revenue splits.

Thousands of streamers had already qualified for the earlier Partner Plus Program before its expansion, Twitch reported, indicating a sizable pool of creators who may benefit from the new 60/40 and 70/30 revenue tiers. Twitch framed the expanded Plus Program as part of a long-term, transparent framework to reward creators who maintain consistent live streaming and build subscriber support over time.

While some public commentary has described the program in terms of monthly watch-hour targets, Twitch’s official criteria rely solely on subscription activity measured through Plus Points. Viewer engagement and hours watched remain important indirectly, as they tend to drive subscriptions and gifted subs, which generate the Plus Points required for higher revenue shares, according to Twitch’s documentation and community analyses.

Twitch’s Partner Program, distinct from the Plus Program, continues to require streamers to meet editorial review standards and viewership metrics for Partner status. The Plus Program’s revenue share tiers provide additional compensation incentives but do not replace the Partner eligibility process, Twitch officials emphasized.