Meta expanded its Manus AI platform Tuesday to integrate Instagram Creator Marketplace directly into its workflow tools for Facebook and Instagram. The update allows marketers to automate creator discovery and outreach using verified data from over 2 million creators across 18 markets, streamlining campaign management within the Manus environment, company officials said.

Marketers can automate the discovery and outreach process by filtering creators based on interests, audience demographics, and previous brand partnerships, all within the Manus environment, according to company statements. The supported markets include Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Israel, Japan, Mexico, the Netherlands, New Zealand, South Korea, Spain, Turkey, the United Kingdom, and the United States. However, the connector is currently unavailable in European Union countries, sources confirmed.

The beta version of the new connector links Instagram Creator Marketplace directly into Manus AI workflows, providing access to a verified database of more than 2 million creators across 18 markets, Meta officials said.

The integration enables marketers to shift from manual browsing of the Creator Marketplace to a prompt-driven AI workflow. Marketers describe their criteria in natural language, and Manus AI matches creators accordingly, officials said. Outreach workflows are integrated with third-party tools such as Canva and Google Suite, allowing for seamless campaign execution without leaving the Manus platform. Brands can also upload existing creator lists to identify lookalike creators using first-party data, streamlining the process of expanding influencer partnerships, according to Meta’s product documentation.

Creator data is sourced from Meta’s authenticated database, which includes verified performance metrics and audience analytics such as age, gender, and location. Manus AI evaluates the alignment between creators and their audiences to identify optimal marketing partnerships, officials explained. The platform provides engagement rates, true reach, and other authenticated insights to support confident creator selection decisions. This data-driven approach aims to reduce friction between content creation and distribution on Instagram, according to company representatives.

To access the Instagram Creator Marketplace connector, businesses must have a verified Meta business portfolio and an Instagram Business Account linked to a Facebook Page. Operations must be conducted within one of the supported markets to use the connector. Multiple ad accounts can be connected and managed simultaneously within Manus, and the connection to Meta Ads Manager is read-only to prevent unintended campaign modifications, sources said.

Meta acquired Manus AI, a startup specializing in AI-powered marketing workflows, in December 2025. The expansion of Manus AI connectors across Meta’s marketing stack, including Ads Manager and WhatsApp Business, represents a step toward a fully integrated AI-powered workspace for businesses, company officials stated. The integration is designed to reduce the need for marketers to switch between multiple apps and tools for different marketing tasks. Manus AI agents operate in the background, connecting various tools to streamline workflows, according to internal sources.

The Meta Ads Manager Connector, also in early beta, allows real-time advertising data queries within Manus. It supports automated report generation and campaign performance analysis using natural language inputs. Manus translates raw data into reports, presentations, dashboards, or infographics, providing visual overviews and insights that help identify gaps and opportunities in Meta Ads strategies, company materials show.

In addition to creator discovery and campaign management, the Instagram Connector enables direct content creation and publishing from the Manus workspace. Supported formats include posts, carousels, Stories, and Reels with captions. The platform retrieves engagement data such as reach, likes, comments, shares, and saves, and provides strategic recommendations for improving content performance based on engagement analysis, officials said. A professional Instagram profile is required to use the content creation and publishing features.

The rollout of these connectors is part of Meta’s broader effort to integrate AI across its marketing tools and to enhance workflow automation for brands and marketers. The company continues to develop and expand the capabilities of Manus AI as part of its marketing technology ecosystem.

Meta integrated its Manus AI technology into Ads Manager, Instagram Creator Tools, and WhatsApp Business starting February 17, 2026, officials said. The move followed Meta’s $2 billion acquisition of Manus AI in December 2025 and aims to automate multi-step advertising and content tasks using natural language prompts and anonymized chat signals.

The integration of Manus AI into Meta’s Ads Manager allows advertisers to automate complex, multi-step tasks through natural language prompts, officials said. The AI also produces a “Meta Ads Manager Connector Capabilities Brief” summarizing account data and creates custom dashboards for visualizing ad performance; however, these dashboards provide read-only access and do not permit live campaign modifications, sources confirmed.

Starting February 17, 2026, users can access Manus AI via the Tools menu in Ads Manager, where it generates natural language performance reports from campaign data and responds to plain English queries about metrics and anomalies, according to Meta spokespersons.

Meta’s use of anonymized AI chat signals from WhatsApp, Messenger, and Instagram further enhances ad targeting models, officials said. These signals, which influence ad personalization for over 1 billion monthly Meta AI users, are collected only if WhatsApp accounts are linked to the Meta Accounts Center. This integration represents a direct monetization of Meta’s conversational AI investments, according to company statements. The use of anonymized chat data is one of three key initiatives Meta has launched for advertisers in early 2026.

On Instagram, Manus AI is integrated into Creator Tools in an early beta phase, enabling professional profiles to create and publish posts, carousels, Stories, and Reels with captions directly from the Manus workspace, sources said. The AI also retrieves engagement metrics such as reach, likes, comments, shares, and saves, and offers strategic recommendations to improve content performance. Additionally, the Manus-powered Meta Ads platform includes an Instagram Ads generator optimized for conversions, according to internal documents.

WhatsApp Business users also benefit from the integration, with AI conversations processed as intent signals for ad personalization, officials noted. These signals are included only if the WhatsApp account is linked to Facebook or Instagram through the Meta Accounts Center. This feature is particularly relevant in markets where WhatsApp serves as the primary communication platform. The WhatsApp signals contribute to the broader anonymized data set used across Meta’s platforms for ad targeting enhancements introduced in early 2026.

In March 2026, Meta launched the Small Business AI program under the leadership of Dina Powell McCormick. The initiative offers free AI-powered advertising tools to approximately 250 million small businesses using Meta platforms, company records show. The program includes AI business assistants, automated campaign creation, and budget optimization features designed to streamline advertising efforts for small enterprises. This program is identified as the third major move in Meta’s early 2026 advertising strategy.

Performance data indicates that campaigns using Meta’s Advantage+ feature achieve a 22% higher return on ad spend compared to manual management, according to internal analyses. The Manus Generative Ads Model (GEM) has increased ad conversions by 5% on Instagram and 3% on Facebook Feed, sources confirmed. These improvements impact more than 1 billion Meta AI users through the integration of chat signals and serve the extensive small business user base via AI tools.

Meta acquired Manus AI in December 2025 for approximately $2 billion, a deal confirmed by multiple sources including YouTube analysis channels. The acquisition enabled rapid embedding of Manus technology into Meta platforms, officials said. Manus AI is described as a general-purpose autonomous AI agent capable of managing multi-step tasks with minimal supervision.

The early beta integrations of Manus AI features are not yet available to all users, according to company representatives. Meta continues to expand the rollout of these AI tools across its platforms as part of its broader advertising automation strategy.