If you make a short Reels, people are more likely to watch the entire video, and re-watch it.

Which means you get more watch time, more views and more retention. Amazing.

How long should the video be?

You can make a video that is between 3 to 8 seconds. It’s usually the sweet spot.

Does it mean you can’t make long videos?

No. You can make longer videos if you feel like it. Just make sure your video is engaging, fun, entertaining, or speaks to your audience (you’ll know exactly what that means for you). Like we talked about in the 2024 Instagram Trends blog post, people love chatty videos too.

But if you want to boost your retention rate, make short Reels.