Meta expanded its Manus AI platform Tuesday to integrate Instagram Creator Marketplace directly into its workflow tools for Facebook and Instagram. The update allows marketers to automate creator discovery and outreach using verified data from over 2 million creators across 18 markets, streamlining campaign management within the Manus environment, company officials said.

Marketers can automate the discovery and outreach process by filtering creators based on interests, audience demographics, and previous brand partnerships, all within the Manus environment, according to company statements. The supported markets include Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Israel, Japan, Mexico, the Netherlands, New Zealand, South Korea, Spain, Turkey, the United Kingdom, and the United States. However, the connector is currently unavailable in European Union countries, sources confirmed.

The beta version of the new connector links Instagram Creator Marketplace directly into Manus AI workflows, providing access to a verified database of more than 2 million creators across 18 markets, Meta officials said.

The integration enables marketers to shift from manual browsing of the Creator Marketplace to a prompt-driven AI workflow. Marketers describe their criteria in natural language, and Manus AI matches creators accordingly, officials said. Outreach workflows are integrated with third-party tools such as Canva and Google Suite, allowing for seamless campaign execution without leaving the Manus platform. Brands can also upload existing creator lists to identify lookalike creators using first-party data, streamlining the process of expanding influencer partnerships, according to Meta’s product documentation.

Creator data is sourced from Meta’s authenticated database, which includes verified performance metrics and audience analytics such as age, gender, and location. Manus AI evaluates the alignment between creators and their audiences to identify optimal marketing partnerships, officials explained. The platform provides engagement rates, true reach, and other authenticated insights to support confident creator selection decisions. This data-driven approach aims to reduce friction between content creation and distribution on Instagram, according to company representatives.

To access the Instagram Creator Marketplace connector, businesses must have a verified Meta business portfolio and an Instagram Business Account linked to a Facebook Page. Operations must be conducted within one of the supported markets to use the connector. Multiple ad accounts can be connected and managed simultaneously within Manus, and the connection to Meta Ads Manager is read-only to prevent unintended campaign modifications, sources said.

Meta acquired Manus AI, a startup specializing in AI-powered marketing workflows, in December 2025. The expansion of Manus AI connectors across Meta’s marketing stack, including Ads Manager and WhatsApp Business, represents a step toward a fully integrated AI-powered workspace for businesses, company officials stated. The integration is designed to reduce the need for marketers to switch between multiple apps and tools for different marketing tasks. Manus AI agents operate in the background, connecting various tools to streamline workflows, according to internal sources.

The Meta Ads Manager Connector, also in early beta, allows real-time advertising data queries within Manus. It supports automated report generation and campaign performance analysis using natural language inputs. Manus translates raw data into reports, presentations, dashboards, or infographics, providing visual overviews and insights that help identify gaps and opportunities in Meta Ads strategies, company materials show.

In addition to creator discovery and campaign management, the Instagram Connector enables direct content creation and publishing from the Manus workspace. Supported formats include posts, carousels, Stories, and Reels with captions. The platform retrieves engagement data such as reach, likes, comments, shares, and saves, and provides strategic recommendations for improving content performance based on engagement analysis, officials said. A professional Instagram profile is required to use the content creation and publishing features.

The rollout of these connectors is part of Meta’s broader effort to integrate AI across its marketing tools and to enhance workflow automation for brands and marketers. The company continues to develop and expand the capabilities of Manus AI as part of its marketing technology ecosystem.