Pinterest on Tuesday, March 24, 2026, announced the launch of “Promote a Pin,” a new feature allowing U.S. business account users to quickly turn existing Pins into ads directly from their profiles. According to Pinterest’s chief business officer Lee Brown, the tool aims to simplify advertising for creators and small businesses by removing barriers and enabling easy campaign setup without prior ad expertise.

The Promote a Pin feature allows U.S. Pinterest business account users to quickly convert eligible existing Pins into advertisements directly from their profiles, bypassing the platform’s full Ads Manager interface, according to Pinterest officials. Users can select a Pin on their business profile and access the Promote option to set up campaigns with customizable daily budgets, durations, and audience targeting. The tool also provides an estimated results preview based on selected parameters before launching the ad, Pinterest’s chief business officer Lee Brown said.

“With a few taps, creators, small businesses and everyday users can promote their Pins to expand reach, connect with audiences and drive results,” he said in an official statement.

Brown described Promote a Pin as a way to reduce barriers for creators, small businesses, and individuals seeking to expand their reach without prior advertising expertise. The feature is designed to simplify the amplification of best-performing organic Pins and enable users to test advertising quickly.

Pinterest confirmed that Promote a Pin will initially roll out to U.S. users in the weeks following the March 24 announcement, with plans for global expansion and additional features in the future. The feature is available exclusively to business accounts with eligible Pins on public boards. Promoted Pins must pass Pinterest’s ad review process and meet platform requirements, including proper destination URLs, officials said.

The new tool leverages Pinterest’s Taste Graph, an artificial intelligence system trained on billions of images, to target audiences most likely to convert based on taste and intent signals, according to company sources. This targeting technology aims to ensure ads reach users actively seeking related content, enhancing visibility and engagement for promoted products.

Pinterest reported having 619 million active users who generate more than 80 billion monthly searches, surpassing the 75 billion monthly searches cited for ChatGPT, according to company data. More than half of Pinterest searches are commercial in nature, which the company says positions Promoted Pins for significant audience reach and conversion potential. Users often arrive on the platform with planning and purchase intent, which Pinterest officials said contributes to the effectiveness of advertising campaigns.

The Promote a Pin tool offers flexibility for users to set campaign parameters while providing the option to switch to the manual Ads Manager for advanced control if desired. This approach aims to accommodate both beginners and experienced advertisers. Lee Brown emphasized that the feature “unlocks greater opportunity and long-term growth” by empowering businesses ranging from entrepreneurs to global brands to grow organically on the platform.

Pinterest’s decision to introduce Promote a Pin reflects its strategy to position itself as a marketer’s go-to platform by simplifying ad campaign creation and expanding access to advertising tools. The company highlighted that the streamlined setup removes traditional complexities associated with digital advertising, making it accessible to a broader range of users.

The Promote a Pin rollout follows Pinterest’s ongoing efforts to enhance its advertising offerings and capitalize on its high-intent user base. After the initial U.S. launch, Pinterest plans to extend the feature globally and introduce additional functionalities to further support business growth on the platform.