Snapchat’s TikTok rival Highlight has gained 100 million customers solely two months after launch

The Internet should be a bastion of shared knowledge and communication in this area of ​​information. This next phase in human evolution that will allow us to innovate more than ever before.

Instead, it has become a hub for useless memes and crazy dance videos. I think it should come as no surprise that Snap’s TikTok-inspired competitor Spotlight has proven to be a success as people online have nothing better to do than create useless content for these type of websites (Publisher’s Note: Big boomer is crying out for cloud energy here (Craig).

Although Snapchat was only launched a few months ago, it announced that its new social media app has already reached 100 million users – mostly in the US – and that there is definitely a market for another social media platform on the TikTok- Style on the internet. That’s a massive debut in a little over a couple of months, even though the company hasn’t released statistics on how many people are actually using it. It is therefore unclear to say exactly how much time people really spend with the app compared to the competition.

Snapchat has undoubtedly made a commitment to making the app a success, promising to give away $ 1 million a day to developers for over a month for people to post videos for the site and it seems this is working Has. The website uploaded an average of 175,000 videos per day. That’s a lot of content, although the company’s next challenge is to keep that growth going while also finding more ways to monetize the platform and make it possible to keep up with this creation drive, like Snap’s CFO Derek , Andersen revealed:

While the development of this new content platform is still very early, we are very encouraged by the first results and are excited about the potential of Spotlight to further expand our monetization possibilities in the future.

I still can’t believe TikTok got so successful, and I don’t even spend a lot of time on social media platforms as I just find better things to do with my time. But it seems that I am in the minority and I think that since many of these creators are probably making more money than me, I should instead question my own life choices.

Sorry while I cry.

Last updated: February 8, 2021

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