TikTok is launching its own “house”, but it’s nothing like Hype House or Sway House.
The app creates TikTok Effect House to bundle augmented reality (AR) effects from developers. Whenever an app filter like the one on Facebook and Snap is able to add a cartoon effect or sticker over your face, it is using AR. In order to offer the technology to TikTok users, Effect House is asking AR developers to sign up.
What is the TikTok effect house?
The TikTok Effect House is a way for developers to potentially contribute to TikTok’s efforts to develop AR effects for the app. The Effect House is in beta and is only being tested in some of the TikTok markets, including the US
Because what is being built in the TikTok Effect House is still in the early stages and may never hit the market or see the light of day. TikTok doesn’t reveal many details about the project.
“We’re constantly thinking of new ways to add value to our community and enrich the TikTok experience,” a TikTok spokesperson told TechCrunch. “We are currently experimenting with ways to provide developers with additional tools to bring their creative ideas to life for the TikTok community.”
How do you join the TikTok Effects House?
Developers can visit the Effect House website and fill out a form. Applicants must provide their name, TikTok handle, years of experience with AR, what types of effects they are planning and optionally add a link to their portfolio.
Do other apps have similar developer tools?
While not called “Houses,” Facebook and Snap have also crowdsourced their AR development and expansion. Snapchat launched a multi-million dollar fund in 2020 to develop Snap AR, which enlisted the help of 200,000 developers. Facebook Spark AR launched in June with 600,000 developers in 190 countries.
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How to Join TikTok’s Effect House, a small AR testing studio that first appeared on In The Know.
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