Public Faculties Flip to Advertising and marketing For Assist

Photo from Fifth & Mission Podcast

October 27, 2021

John Storey / Special on The Chronicle

New to podcasts? So listen to it.

Public schools in the Bay Area and across the country are hiring marketing firms to boost their school enrollment, which has declined in recent years, causing millions in lost revenue. Marketing strategies include TikTok videos, Pandora ads, and other tactics.

In this episode of the Fifth & Mission podcast, Chronicle education reporter Jill Tucker discusses with host Cecilia Lei how the education system became a competitive market – one that is particularly challenging for public schools.

Photo above: First graders attend classes in Sausalito in January.

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