Prime Affiliate Packages, Inside TikTok, New Media Kits

Hello, this is Amanda Perelli and welcome back to Insider Influencers, our weekly overview of the business of influencers, creatives and social media platforms. Sign up for the newsletter here.

In this week’s issue:

Send tips to aperelli@insider.com or send me a DM on Twitter at @arperelli.

From top to bottom, the Rakuten Advertising, Share A Sale, LTK, and MagicLinks logos on a piece of grid paper glued to a pink-to-purple gradient background with hand cursors pointing at each logo


Rakuten Advertising; Share a sale; LTK; MagicLinks; Samantha Lee / Insider

The Best Affiliate Marketing Programs For Influencers

Swipe-ups, stickers, links in the bio. We have all seen affiliate marketing at work.

The commission-based model is one of the easiest and most accessible ways influencers can make money: share a trackable link to a product or service and get a percentage of the revenue.

Sydney Bradley and I highlighted the best affiliate marketing networks to be used by influencers in 2021.

Here’s a look at some of the programs that have caught on thanks to high commission rates, access to top brands, and robust interfaces and tools:

  • the Amazon influencer program is characterized by the fact that YouTubers work with the world’s largest retailer and have access to a wide range of tools.

  • LTK (formerly LIKEtoKNOW.it and BelohnungStyle) gives influencers a custom url and an in-app page called “LTK Shop” where they can compile a shopping list of their affiliate links for followers.

  • MagicLinks offers the possibility of affiliate marketing via text messages.

Here is the full list of the top programs for influencers.

Inside TikTok: How ByteDance’s Culture Principles are Used to Reward and Blame

Every tech startup has its own culture, and we got a glimpse of TikTok’s. The employees of the video app must adhere to a series of six workplace principles – so-called “ByteStyles” – which were written by their parent company ByteDance.

Company rules are often quite broad, such as “be grounded and brave” and “be open and humble”.

Internally, employees use ByteStyles to highlight what the company thinks is good or bad in employee reviews, wrote my colleague Dan Whateley.

While adhering to ByteStyles can result in gifts or awards, failure to follow cultural principles can lead to discipline.

Their openness can be frustrating when applied to specific work situations, according to four current and former TikTok employees. Sometimes ByteStyles are used as a general warning to employees about behavior that the company does not like.

“‘That’s not ByteStyles!’ is like so general, but thrown around [when] Everyone does things that the other doesn’t like, “a current TikTok employee told Insider.

Read more about the principles and how they affect TikTok’s culture.

What else you need to know this week:

What’s hot

Creator Income

Marketing moves

Tori Dunlap - your first 100K

Tori Dunlap.


Tori Dunlap

Read The Instagram DM Templates An Influencer Uses To Get Branded Deals

Personal finance influencer Tori Dunlap has 1.7 million TikTok followers and makes thousands of dollars promoting companies like Credit Karma and Four Seasons.

What is your tip for getting these branded deals? Slide in the DMs. She closed her first paid deal last year after reaching out to Personal Capital, a personal wealth management company, via Instagram DM.

I spoke to Dunlap, who provided templates for other influencers, and said not to fear rejection.

“Just because they said no now doesn’t mean it doesn’t last forever. I have 2 million followers and I still get a lot of ‘no’, ”the 26-year-old Dunlap told Insider.

Check out the exact DM templates Dunlap uses to evaluate paid deals here.

Poppy O'Toole was sitting on a countertop eating spaghetti

Poppy O’Toole trained in a Michelin-starred kitchen before moving on to become a social media chef.


Louise Hagger

How a cook went from being laid off to TikTok star

For Insiders’ essay series, 27-year-old Michelin-trained chef Poppy O’Toole shared how she became a social media artist.

She started filming TikToks with easy-to-follow recipes during the UK’s initial lockdown in March 2020 after being fired from her job as a cook in London.

Now she says she has exceeded her old salary and a cookbook is in the works.

Read her essay on how TikTok turned her career.

Chart of the week:

diagram


The influencer marketing factory


The Influencer Marketing Factory has a Creator Economy Report with executive insights from. released

Patreon
, Koji and jelly flavor. In the graphic above, influencers share which platform is the most lucrative.

Check out the full report here.

TikTok hashtag of the week:

According to data from Kyra IQ, we highlight a top trending hashtag on TikTok every week.

This week’s hashtag: #vegetable

  • Percentage increase over the last 7 days: 8,520%

  • The latest viral hashtag revolves around popular plant-based recipes, such as a replica of Gordon Ramsay’s vegan bacon recipe, made from tofu, which has 1.2 million views.

What else we read and see:

And before you go, check out the top trending songs on TikTok this week to add to your playlist. The data was collected by UTA IQ, the research, analysis and digital strategy division of the United Talent Agency.

Tick ​​tock


UTA-IQ

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