ParshipMeet Group Companions with TikTok, Giving Members Extra Instruments for Self-Expression
NEW HOPE, PA .– (BUSINESS WIRE) –ParshipMeet Group, a leading provider of interactive dating solutions, today announced that it has partnered with TikTok, a comprehensive, fun platform that enables everyone to meet different Connect communities and express your creativity with a range of in-app creative tools. With TikTok’s new login kit, members of the ParshipMeet Group’s popular MeetMe app can add their latest TikTok videos to their profiles in a new TikTok carousel and showcase their personality in a richer way than a profile picture.
“Our partnership with TikTok supports our mission to foster real and meaningful connections for our members,” said Geoff Cook, CEO of the Meet Group and GM Video of the ParshipMeet Group. “TikTok has long been a home for creative self-expression and maintains authentic, entertaining content and the diversity of experiences and communities through the common language of video. With MeetMe’s member profiles, the live streaming video, and now the TikTok carousel, we’re giving members even more opportunities to really express themselves and connect with others.
“The global pandemic has brought our human need for connection and community to the fore, highlighting the need for a richer dating experience. Members of our video community spend more than 1 billion minutes per month streaming video live. We’re excited to bring TikTok’s authentic content to the MeetMe community, ”continued Cook.
“As TikTok becomes increasingly anchored in the culture, more and more third-party apps in a variety of categories and use cases are trying to tap into our community on their own platforms,” said Isaac Bess, global head of distribution partnerships at TikTok. “With the Login Kit for TikTok, we offer seamless integration solutions with which developers can expand their reach, increase developer awareness and enable our community to present their content on other platforms.”
The ParshipMeet Group expects to add more integrations with TikTok in the future.
About the ParshipMeet Group
The ParshipMeet Group is an international market leader in online dating. With its uniquely diverse business approach, the company covers the full spectrum of the online dating market, from social dating with a strong entertainment component based on live video streaming to serious matchmaking. The brand portfolio of the ParshipMeet Group consists of internationally successful and established brands with complementary strengths. Social dating and entertainment apps MeetMe, Skout, Tagged, GROWLr and LOVOO focus on social connections, entertainment and community. Matchmaking services such as Eharmony or Parship based in Europe use scientific methods to help people find their partner for a compatible, happy long-term relationship. The company, headquartered in Hamburg, currently employs more than 1,100 people in eight branches worldwide. www.parshipmeet.com
TikTok is the leading destination for mobile short videos. Our mission is to stimulate creativity and bring joy. TikTok has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
The Meet Group, Inc.
Media: Kim Plyler