Methods to Promote Jewellery Merchandise on Instagram by Discovering Your Buyer on IG

Let’s talk about jewelry on Instagram ™. It’s a great product to sell on Instagram ™, but it can be a challenge if you’re not talking to your customers directly. Read on to learn how to find your ideal customers on Instagram ™.
This blog post isn’t just for jewelry designers! If you are selling online and want to connect more with your Instagram ™ followers, this blog post is for you too.

In this blog post:

What You Need to Know Before You Start Selling on Instagram ™

Before your first Instagram ™ marketing campaignyou need to know exactly who you are talking to. I have had so many conversations with business owners who are frustrated that they are don’t get a lot of engagement But they don’t even know their ideal customers.

If you’re struggling to dig into your Instagram ™ content or just don’t know who your audience is, try this first. Note:

  • Who is your ideal customer?
  • What do you like to do?
  • What is the lifestyle they are striving for?

When developing Instagram ™ content, keep this ideal customer in mind.

Jewelry designers get it right on Instagram

Now that you know how to identify your ideal customer, let’s talk about how to get in touch with them. This is the next step that so many entrepreneurs struggle with. The last thing you want is for your Instagram profile or direct messages to appear like a one-way conversation.

Here are two jewelry designers who are doing a fantastic job creating engaging content that will stimulate conversation with their customers.

Blooming lotus jewelry

Let’s talk about this first Blooming lotus jewelry. Jenn, a New Jersey-based jewelry designer, always takes her followers to various craft shows and other jewelry events. But even when she creates jewelry in her studio, her followers always feel part of the process.

One way Jenn builds on the views she gets about her content is by using it consistently Engagement sticker in their Instagram ™ Stories. Whether it’s a poll or a sliding sticker, Jenn always asks for customer feedback on new jewels and designs.

Jenn shares an Instagram story of her new ring collection over a flower bed with an Instagram ™ floating poll.

If you feel like you are talking to your customers and not getting a lot of feedback, it’s time for it change your strategy. Once people know you’re genuinely interested in their feedback and opinions, they’re happy to share it.

Tiny tags

The next jewelry designer I want to highlight is is Tiny tags. Melissa, owner of Tiny Tags, is a great example of how you can effectively market your product in a way that matches your brand values. Melissa takes every opportunity to celebrate the love and joy of motherhood and family.

Melissa, owner of Tiny Tags, shows a photo of a mother and child wearing their jewelry collection with shopping stickers over the post.

One way Melissa does this really well is by giving her followers a behind-the-scenes look at their business and the little details that make their jewelry special. For example, she will use Instagram ™ Stories to share where her jewelry designers are being shipped, the names on the tags and the personalized notes that come with each order.

Tiny Tags created an Instagram Stories series about mothers and the products they buy.

Even if your company doesn’t have these personal details like tiny tags, you can still show the authentic side of your brand. Think about the people or community who make your brand a success, and think about how you can use them in your Instagram ™ Stories content.

My last tips on finding your ideal customers on Instagram ™

While all ideal customers are different, whether they’re selling jewelry or another product, you will find engaging audiences on Instagram ™. Here are four more things to keep in mind when planning content strategically:

  • Focus on sharing a strong call to action
  • Have clear, concise images that are branded
  • Talk to your niche
  • Use props to make your product shots feel authentic to your brand

Overwhelmed by complex content creation? Discover an easier way

A blog banner referencing Sue B Zimmerman's Instagram three key training.

If you spend hours every week creating Instagram ™ content … just listening to crickets … I promise there is an easier and more effective way to go. That’s why I created this FREE Instagram course. Discover the three visual secrets that will turn your Instagram ™ profile into a magnet for buyers without spending hours creating random content.

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