Andrew Yang finally announced his candidacy for mayor of NYC on Wednesday evening with the idea of bringing TikTok “Hype Houses” to NYC, among other places.
For those who didn’t know, a hype house is a collective of content creators who live and work in the same room – think the real world of MTV, but viral video stars. Essentially, these normally posh homes are shared by a group of young people with a large fan base so that they can actively film their content and collaborate with one another on a regular basis.
The idea is not exactly new. NYC has had its stake in artist collectives (Mothership in Greenpoint and Westbeth Artists’ Housing in the West Village), but collectives for young TikTok stars are pretty alien to us here. Los Angeles apparently has a lot of YouTuber mansions – and now TikTok hype houses.
The original hype house was originally invented by 17-year-old Chase Hudson, a TikTok star with more than 8 million followers, and 21-year-old Thomas Petrou, a YouTube star, according to the New York Times. They called their TikTok collective “Hype House” and now it’s a way of describing these types of arrangements.
@ thehypehouse
Who did it best?
♬ RAMA LAMA BANG BANG – Tired bones
On his website, Yang says he works to “bring NYC to the forefront of new cultural touchstones” by supporting local artists.
“ÖYour administration will work with larger institutions to subsidize rentals for resident artists in buildings. These aspiring creators deserve a place to cultivate their craft, and the city has a role to play in supporting their dreams. “
“Similarly, our administration would also work on attracting content creators’ collectives like TikTok Hype Houses, where young artists work together. We need to help create similar artist collectives that use new technology.”
Unaware of this thing in LA and Gen Z, New Yorkers took to Twitter to express their confusion and amusement over Yang’s proposal:
Can you imagine a TikTok hype house in NYC? So are there 3 passive aggressive roommates in a tiny apartment arguing because the apartment isn’t big enough to film all of their TikToks at the same time and someone keeps leaving dirty dishes in the sink?
– Anne T. Griffin (she / she) #endSARS (@annetgriffin) January 14, 2021
In a way, New York was home to Andy Warhol’s original “Hype House” factory.
– Feed Me Bridgers ™ (@TimDuffy) January 14, 2021
I am so upset by the term Tik Tok Hype Houses that I have to lie down
– Sweatershirt Cher🔸 (@House_Feminist) January 14, 2021
Andrew Yang, who says he wants to bring TikTok Hype Houses to New York, said, “I’m going to add FREE junk food vending machines to the cafeteria.”
– Emma Pintrill (@ emmaglen24) January 14, 2021
I feel like I’m in Lower Manhattan, a big hype house in the 1970s
– Tim Grejtak (@TheEnergyNerd) January 14, 2021
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