Louisville wreath maker goes viral due to TikTok

A Louisville woman’s small business is taking off thanks to a viral TikTok.Owner and creator Mallory Miracle started Our Lady of Wreaths after her friends suggested she sell her handmade wreaths. Our Lady of Wreaths is a custom door décor business featuring wreaths and door hangers.The Swag Swap is the product featured in the viral TikTok video. It’s a door hanger with interchangeable floral elements.Miracle said the goal behind it is to save storage space and money by having one door hanger that is used for all seasons.Miracle posted this TikTok around Christmas of 2021, around the same time she launched her site. Within hours, the orders were pouring in.”I was in the process of making a website and trying to figure that out and then the next day I start getting all these messages,” said Miracle. “‘I want this, how do I get this? How can I order this? How much does it cost? Where do you ship to?’ So I had to get in gear and order a bunch of supplies and figure out what to do next.”According to Miracle, the video has more than 300,000 views and has been shared about a thousand times. On the Our Lady of Wreaths website, there is a pop-up warning people that orders will take longer than normal because of the influx of orders from TikTok.Miracle started using TikTok to help grow her business but never expected it to happen so fast. “I think it’s incredible. I would love to be able to do this full-time,” said Miracle.”It’s fun, I get to be creative, I don’t have to interact with people all day long, which can be a Little draining as an extraverted introvert, but I still get to interact with people and make them something they really like that solves a problem for them.”

A Louisville woman’s small business is taking off thanks to a viral TikTok.

Owner and creator Mallory Miracle started Our Lady of Wreaths after her friends suggested she sell her handmade wreaths. Our Lady of Wreaths is a custom door décor business featuring wreaths and door hangers.

The Swag Swap is the product featured in the viral TikTok video. It’s a door hanger with interchangeable floral elements.

Miracle said the goal behind it is to save storage space and money by having one door hanger that is used for all seasons.

Miracle posted this TikTok around Christmas of 2021, around the same time she launched her website. Within hours, the orders were pouring in.

“I was in the process of making a website and trying to figure that out and then the next day I start getting all these messages,” said Miracle. “‘I want this, how do I get this? How can I order this? How much does it cost? Where do you ship to?’ So I had to get in gear and order a bunch of supplies and figure out what to do next.”

According to Miracle, the video has more than 300,000 views and has been shared about a thousand times. On the Our Lady of Wreaths website, there is a pop-up warning people that orders will take longer than normal because of the influx of orders from TikTok.

Miracle started using TikTok to help grow her business but never expected it to happen so fast.

“I think it’s incredible. I would love to be able to do this full-time,” said Miracle.”It’s fun, I get to be creative, I don’t have to interact with people all day long, which can be a Little draining as an extraverted introvert, but I still get to interact with people and make them something they really like that solves a problem for them.”

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