Louisville companies utilizing TikTok to revenue throughout pandemic | Information
LOUISVILLE, Ky. (WDRB) – TikTok is no longer just for teenagers and pointless scrolling. Now it is for businesses too, and many are seeing millions of views and a lot of success.
It doesn’t take much for Dan Oliver to turn his Louisville kitchen into a video studio, welcoming millions of viewers to his home through the video sharing app. It’s the secret ingredient for his special Dan O’s spice.
“I started doing TikTok TikTok TikTok and now it has over 1.3 million followers,” said Oliver.
He started Dan O’s in 2015 with a small chicken dish that sparked a big idea.
“He took a bite and he’s like this is the best chicken I’ve had in my life. Why don’t you sell it? And the lightbulb goes out and I’m like Dan O’s!” he said.
Over the next six years, the company grew gradually, selling the all-natural, low-sodium recipe at farmers markets, state fairs, fairs, and flea markets.
“2018 doubled. In 2019 I doubled. Last year, 2020, I planned to double again,” said Oliver. “And then COVID hit.”
That could have been the end for Dan O’s, but instead he switched from on the go to online using social media.
“I made a video on TikTok that was a crab cake video that was controversial with everyone in Maryland because I got it wrong and they are like where is the old bay,” said Oliver.
That one video sealed the deal.
“I’ve had a lot of negative comments and feedback. I go and look on the website and I think the wow sales are increasing significantly,” he said.
TikTok gave him the platform to take his product to the next level. Now he has a 4,000-square-foot warehouse that Dan O’s moved into in January so he can ship spices across the country and land on grocery store shelves.
“I never gave up because I knew it was going to take off. I just didn’t know how it was going to happen,” he said.
The pandemic also proved profitable for Chase Stetson, aka “That Lawn Dude” on TikTok.
“Obviously, COVID came over so I had a lot of free time. I was thinking why not do some TikToks,” Stetson said.
It wasn’t long before the Louisville landscaper achieved success.
“My second video, and I had maybe 100 followers at the time, had 300,000 views, so any video can go viral,” he said.
Stetson tries to post a video every day to speed things up or to lose time.
“I do a lot of videos of trimming bushes where the bush is really overgrown. Striping yards are really appealing to the audience because it’s like different striped colors back and forth. People just love that. The kind of videos that I produce, it’s oddly satisfying. It’s that category. So people just like to watch this, “he said.
It brings him customers in Louisville, but also the online business.
“I’ve grown big enough now that lawn care companies come to me and I advertise them and then have a link that people can click on and I get a blow from it,” Stetson said.
He calls himself a lawn fluencer. Reach customers and grow their business like one another.
Find ThatLawnDude and DanOsSeasoning on TikTok.
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