know should you prepared to rent your first crew member

As a solopreneur, it often feels like second nature to do just about anything. But what happens when too much is being done to hamper the growth of your business? Continue reading this blog post to find out what you need to know before hiring outside help.

In this blog post:

Are you ready to hire outside help?

First, let’s start with when you should hire external help. The clearest sign that it is time Hiring someone is when your own schedule or capacity is limiting your profitability.

For example, maybe administrative tasks are keeping you from focusing on your social media marketing or sales pitches. Or maybe you find it difficult to respond quickly to customer inquiries. These are tasks that can actually make you money for your business.

If you find that these money-making activities are at the bottom of your to-do list, it’s time to hire outside help. Who knows, maybe it’s about time hire a CEO for your business?

What are you willing to hire someone for?

Now you might be wondering what you are hiring for. As a solopreneur, I totally understand that figuring out what to outsource can be nerve-wracking. To ensure that the person you are hiring can actually help you with your business, take the time to get an overview of what’s going on at your company.

Write down the biggest stressors in your organization, the tasks that make you feel overwhelmed, and where your overwork occurs. Take stock of your week so you can see where your time is going.

As you look at your audit, ask yourself one question: “What can I automate, delegate, or eliminate?”

Pay close attention to the processes you keep repeating. When a process is well defined and tested, it is easier to automate or delegate to someone else. This is your first setting!

Our Business skyrocketed when we started our first hire over five years ago. Instead of dealing with repetitive, day-to-day tasks, Morgan and I were able to focus on the long-term goals that would help us grow the business. Our account, vision, plan and revenue have grown exponentially since that first hire.

Even now that the SBZ team is almost 20 people, hiring someone is still nerve-wracking. But while it’s inconvenient, outsourcing is important to help you continue to grow your business.

How outsourcing helped Laura take her business to the next level

Finally, let’s take a look at the experience of one of my high-level PRO coaching clients when she recently accepted her first job. Laura Brock, @thehouseofhanbury, is a seller specializing in antique treasures and vintage finds. She’s had great success on Instagram™, but needed someone to help her with the behind-the-scenes chores.

Laura's The House of Hanbury Instagram™ feed.

Laura is like many sole traders who try everything. She was struggling to pack, ship, keep track of inventory, plan her Instagram™ posts, and do all the other tasks needed to keep her business running. She worked with my team member Kate to write standard operating procedures for her flash and live sales. Then they worked together to decide what things she could outsource.

Now Laura has someone to help her with post-sale packing/shipping, preparing Instagram™ posts, managing inventory, publishing products on her new website and managing her accounting. Laura finally has the time to focus on the tasks she loves and that help her achieve her business goals. Even better, now that she has more time in her life, she has been able to take on two coaching clients, which is the direction she wants to expand in.

Laura found the perfect way to get shit done and is thriving on Instagram™.

Ready to get more shoppers and followers on Instagram™? Secure a place in my free training

A blog banner linking to Sue B Zimmerman's Three Keys Instagram workout.

If you’re ready to take your business to the next level and find your ideal followers on Instagram™, don’t miss my free training. Secure a spot on my FREE 3 Keys Training. You will discover how you can win new customers immediately, without time-consuming content creation.

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