Khalid companions with Coca-Cola on #ShareTheMagic TikTok Problem

Written in collaboration with Coca-Cola.

Prepare your choreography, the latest dance challenge is here! Multi-platinum global superstar Khalid and Atlanta-based dancer and creative artist Jalaiah Harmon have teamed up to create a new dance sensation and challenge YOU to share your moves on TikTok. Together with Coca-Cola, the #ShareTheMagic Tiktok Challenge enables you to present your personal expression and capture what Coca-Cola calls “real magic”.

Real Magic is Coca-Cola’s new global platform, the brand’s invitation to the world to celebrate humanity. Coca-Cola hopes that by participating in this fun TikTok challenge we will be reminded that magic lives in the unexpected moments of connection, when people come together to share what they have in common or to take on unique perspectives, especially through music and dancing. To spread this inspirational message, Coca-Cola is partnering with incredible BIPOC artists and developers on TikTok who will help promote the challenge.

Jalaiah Harmon Shaquille Kokumo

To take part in the #ShareTheMagic challenge, your TikTok video must be set on Khalid’s newly released track, Open, and using the hashtag #ShareTheMagic, language or art. Please note that your contribution must not contain any profane or pornographic material that depicts violence, suicide, self-harm or illegal activity, or is derogatory in relation to ethnic, racial, gender, religious, professional or age groups.

To get you started, Khalid shared this dance from Jalaiah on his TikTok channel.

The challenge will be live December 8-21, culminating with a “best-of” mash-up of the “Real Magic” top phrases selected by Jalaiah Harmon and Coca-Cola. Anyone who takes part in the #ShareTheMagic challenge will be considered for inclusion in the “Best of” mash-up, although few will be selected.

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