The impact of social media is stronger than ever as people flock to the various platforms to make a name for themselves.
The most recent phenomenon is TikTok, where creators flooded it in hopes of going viral and, in the case of singers, getting a record deal. While there are plenty of wannabes on the platform, a few have managed to break through, including Priscilla Block who recently released her self-titled EP on Snakefarm Records.
On the latest installment of the EF Country Podcast, Pip and Laura discuss how artists use the platform to find fame and whether the singers who cut through the noise are likely to have long lifespans.
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