Instagram™ Hashtag Technique for Enterprise

™ Does your Instagram ™ hashtag strategy for your business include the following hashtags for your business? Sure, you can find a lot of Instagram ™ content by scrolling.

However, with an effective hashtag follow strategy, you can find content and other accounts relevant to your industry faster and more efficiently. Check out this blog post to learn how to connect with your ideal customers using the following hashtags.

In this blog post:

While you can connect with people with Instagram ™ Direct Messages and Stories, it is not the only way. While Instagram ™ is constantly changing, Hashtags have remained a consistent way to connect with more people and implement an effective Instagram ™ strategy.

Better yet, use a branded hashtag in each of the Instagram ™ neighborhoods!

For example, the SBZ team has always encouraged our members of the Ready, Set, Gram community to use #RSGCommunity. With this unified hashtag, our community members could connect (even if they are on the other side of the world) and even do business together.

Get your clients and customers to: a Brand hashtag You can also follow the content related to your business more easily and trigger more interactions in the Instagram ™ Direct Message.

Another bonus is that you can find user-generated content in no time. To date, over 30,000 pieces of content have been provided with our #RSGCommunity.

However, following hashtags doesn’t just mean focusing on your branded content. Tapping a tab to search hashtags can also help you identify the content that triggers the most conversations and is at the top of the hashtag hub.

While it’s easy to guess which hashtags are driving the most conversations, digging deeper into the top performing content can help you uncover hashtags that you weren’t even considering.

Now that we’ve unzipped why tracking hashtags is so important, here’s how to follow a hashtag.

If you want to see the hashtags someone is following, tap their followers first. Then switch via the Hashtag tab.

For example, let’s look at the hashtags Kendall follows for her account. One of her hashtags that she follows is #LawOfAttraction.

Not only is this hashtag relevant to Kendall’s business, it also gives her a deeper look at the content resonating in her niche.

Another reason that tracking hashtags is useful is to show other potential hashtags that you are not using.

For example, if you’re in the health and fitness industry, the hashtags for your Instagram ™ strategy seem to be endless. In fact, it would be really easy to use general hashtags that are too vague.

Check out the hashtags that Riva, a health care professional and member of the RSG community, is strategically tracking hashtags in her wellness niche.

Riva Robinson's list of Instagram ™ hashtags she's following.

If you don’t follow the hashtags your competitors are using, you are missing out on an important part of your marketing strategy.

By now, you’ve probably figured out that using random, crowded hashtags isn’t the most effective strategy. Instead, focus on the hashtags that are most relevant to your industry niche.

A list of hashtags at the end of an Instagram ™ posting.

Instead of coming across content that has little or nothing to do with your Instagram ™ hashtag strategy, focus on the top content in these more focused hashtag hubs.

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