How TikTok star Brooke Monk gained 16 million followers in 2 years

Brooke Monk published her first TikTok post in September 2019 and has since gained 16.1 million followers and 1.2 billion likes for her videos.

In just under two years, Brooke Monk has over 16 million followers on the TikTok social media platform. Speaking to CNBC, however, she said that it was never her intention to achieve influencer status.

Monk published her first TikTok post in September 2019 and has since gained 16.1 million followers and 1.2 billion likes for her videos.

The 18-year-old US influencer told CNBC on the latest episode of Marketing Media Money that her goal was never to get a lot of followers or get famous, but rather the fact that she really enjoyed it. Making content for social media.

“I love having an audience, I love reading people’s comments, I love interacting with people,” said Monk, explaining that the aspect of not knowing everyone online almost motivated her to do so to post more because she loved the feedback.

Monk believed the secret to creating popular content on a platform like TikTok was to create posts about things that people could relate to, “like little everyday things that everyone has experienced in their life.”

She also said it was important for influencers to listen to feedback from their audience and be positive and uplifting on social media.

“I have the feeling that the majority of viewers feel separated from their influencers when they get too big and then don’t really care about their audience,” said Monk.

Monk felt it was important that brands not change an influencer’s style. Otherwise, the sponsored content could look like a “face holding a product,” which could cause the influencer’s popularity to wane.

She believed brands would work a lot more with influencers in the future, “because audiences feel more connected to an influencer when they see their daily life and only see their content, as opposed to celebrities or even commercials or infomercials.”

TikTok’s popularity has exploded amid the pandemic. By June 2020, the total number of active TikTok users in the United States had grown to more than 91 million per month, up from 27 million in 2019.

Monk said she realized she had become an influencer when people asked her what hair and makeup products she was using.

Monk has not disclosed her income. According to recent data from the music licensing platform, to earn $ 100,000 per year with TikTok, a user would need to have at least 10,000 subscribers or followers and receive more than 270 million clip views per year.

Regarding how Monk thinks about the brands that are in their TikToks, she said companies are in touch with her most of the time.

Regarding promoting products on her posts, Monk said that when she has creative freedom, she tries to incorporate it into some general content that she would already be producing. But if not, it follows what the “brand is comfortable with”. However, Monk stressed that she won’t sponsor a product if she doesn’t like it.

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