How Guinness tackled a sports activities sponsorship for followers at dwelling
Portal to the game
Guinness knows that for many rugby fans, sharing a pint of black with food is a great way to hang out while you play.
A long chef with Messenger Rooms turned out to be the perfect way to securely bring supporters together while complying with COVID-19 restrictions.
At the same time as the third round of the Guinness Six Nations tournament – England v Wales on February 27 – played rugby legend Ugo Monye, a former English player, and former Scottish flanker John Barclay.
In a global brand, the event was broadcast live for the first time via the portal from Facebook devices to the Guinness GB Facebook page.
Portal was the perfect technology to bring the home experience to life. With lockdown restrictions and the lack of the usual camera and production teams, the smart camera technology served as a “personal cameraman” – it automatically adjusted to the action, keeping the talent in check while they moved around their kitchen.