Gap harnesses a TikTok viral trend for its latest version of clothing.
The brand is releasing its vintage brown logo hoodie after the sweater went viral on social media earlier this year. TikTok users took advantage of the social media platform in January to share videos of 2000s-inspired looks with the brown Gap logo hoodie, which led to the style quickly gaining popularity. The hoodie’s popularity on social media eventually led it to hit as much as $ 300 on resale sites like Depop and Grailed, and #gaphoodie had more than 5.8 million views on TikTok.
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The Gap Hoodie is one of the brand’s oldest and best-known styles. The style was introduced in 1995 and has since evolved into other styles with different logo fonts, color schemes, and design elements. The brown logo hoodie has not been available through Gap since the early 2000s.
Gap is also partnering with TikTok on a social media campaign called the Gap Hoodie Color Comeback contest, where the brand is crowdsourcing ideas for the next color variation of the Gap hoodie due out this fall. Customers can vote on their favorite color using Gap’s social media accounts from June 26th to July 2nd.
Gap’s brown logo hoodie will be available for pre-order starting June 26th for $ 59.95 and is expected to ship later this summer.
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