Find out how to Use Location Geotags on Instagram (Get Extra Followers from Your Posts and Tales)

Do you know how to use location geotags in your posts and Instagram ™ stories to reach more people? It helps you get more discovered as you search. This is a great way to keep a better eye on your posts and Instagram ™ stories!

In this blog post, I’ll share how to add location geotags to your posts and Instagram ™ stories. Plus why they’re an important part of your Instagram ™ strategy.

In this blog post:

What is an Instagram ™ Location Geotag?

An Instagram ™ location geotag is collected the physical location of your mobile devices. For example, you will see a lot of my content tagged with different spots in Boston.

From downtown Boston to the Boston Commons, I always want my content to appear where potential customers surf.

Why should you use location geotags?

If you want to appear in a hub, you need to mark your location in your content. This ensures that you show up in a different Instagram ™ neighborhood. It also increases your organic searchability.

In addition, content tagged with a location is engaged 79% more on average.

Location geotags in Instagram ™ posts against Instagram ™ stories

Whether you’re adding an Instagram ™ post or a story, adding a location takes just a few steps. To add your location to your Instagram Story, tap “Add Location” above your featured image.

Instagram ™ then suggests a list of locations based on your current location. You can also enter a location if you don’t see the physical location you’re looking for.

It’s also easy to add your location to your Instagram ™ stories. The location geotag sticker can be found in the Stories stickers. I recommend adding a location geotag all your Instagram Stories clips.

You can even hide the sticker under text so it doesn’t distract from your Instagram ™ story.

Ninja Tip: Add geotagging locations even when you are not there.

If your ideal customers don’t live near you, tag your content with your preferred location. For example, I tagged this Instagram post with Encinitas, California. Although I haven’t tagged it at the moment, I was able to add the location after returning to Boston.

Sue B Zimmerman is holding her iPhone and pointing to her Instagram post tagged Encinitas, California.

Sue B. says: Think about your local audience.

For example, I live in Boston. It’s a big city, but I actually live in downtown Boston. This is another location hub my prospects may be. I always want to add different spots to my Instagram ™ content so that I can appear in as many location hubs as possible.

Last tip

Think of your Instagram ™ location geotag like one Hashtag strategy. Think about where your ideal customers are from. This is where you want your Instagram ™ content to be displayed.

How to convert your local audience to Maximum Dedicated customers

A blog banner referencing Sue B Zimmerman's Instagram three key training.

You figured out how to use your location to connect with potential customers. Now let’s talk about how to convert them to maximum committed buyers. Register for mine FREE Instagram ™ Training Course. Surprise! You don’t have to have thousands of followers to attract potential buyers.

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