Find out how to Get Extra Followers on Instagram
Are you a beginner who wants to learn how to get more followers on Instagram? i got you covered In this week’s blog post I give you a little insight into my signature program for Instagram beginners: Ready Set Grow. Read on to learn about one of my five SBZ pillars for posting on Instagram: SHARING.
In this blog post:
What is shareability?
First, let’s examine what shareability means. Essentially, shareable content is an extremely effective way to grow your Instagram account and business presence on the app. When someone shares your Instagram content, they give you an organic endorsement that helps you draw more attention to other accounts.
Even better? It’s totally free. But it’s not enough to post content and hope people will share it. Instead, you need to strategically create your content with your ideal followers in mind.
Your Instagram Posts, Reels, IGTVs, and Stories should connect and relate to your followers. The content you create should sound so deep that your followers feel compelled to share it with their audience.
To be clear, that doesn’t mean you should create content that doesn’t feel authentic to your brand. But given the direction the Instagram platform is taking and how the algorithm works, shareable content that feels authentic to your brand should be a priority.
How to create shareable content
Now let’s focus on how to create shareable content to help you get more Instagram followers. Consider your own activity on Instagram. What do you share on your Instagram Stories? Or send to your friends via Instagram Direct Messenger?
It’s usually content that makes you think or laugh. When you share something on Instagram, you are saying that you fully agree with it and that you agree to “co-sign” it.
For example, check out this content Create Cultivate. As a brand that supports women entrepreneurs with training and events, their content is 100% focused on sharing. I mean, who wouldn’t send this to their business BFF?
Here is another example of Clothing by Little Movements. This tutorial showing how to properly knot your t-shirt is prime content to share. I mean one of the SBZ team members sent this to 5 of her friends.
Finally, an example from my PRO client: lic. She’s an excellent copywriter who knows how to talk directly to her ideal client about some of their biggest pain points. Also, Liz uses her graphics and captions to grab the attention of her niche audience of entrepreneurs, so her content is much more likely to be shared.
To maximize your Instagram post’s shareability, create graphics that contain text but aren’t overly branded. People are more likely to share your content if they think it might also fit their brand aesthetic.
Sue B. Pro Tip: If you share content like a quote or something that isn’t original, make sure to mention it in the description or tag the original creator. That’s Instagram etiquette.
Call to action with shareable content
Finally, remember that you should always make it clear whether you want your followers to share your content. Whether through Instagram Stories or by sending your content to a friend. A clear call to action, also known as a CTA, leads to greater engagement.
Check out this graphic I shared. Although the graphic has my brand colors, I used a clear CTA to let people know this post should be shared. I tell people exactly what I want them to do. In that case, I encourage my followers to tag a business owner who inspires you to be yourself!
Now my current followers will tag and comment. That’s a big win for the Instagram algorithm. Don’t think that the tagged CTA is the only one you can share. You can also ask people to leave a comment or double tap to like it.
For example, look at this caption Nutritionist for family snacks, who is a picky eater parent coach. Her post is 100% shareable and she has a CTA urging her followers to read more in her caption. This is how you get people to stop in their scroll.
Learn more about growing your Instagram community
Now you know one of the five pillars of my Ready Set Grow course. But there is still so much more to learn! Secure a place in this unique course to get a full tour of the Instagram platform and learn the basics that will help you grow your account so you can achieve your business goals.