Facebook Inc announced on Thursday that it would be testing ads on its TikTok clone Instagram rolls in India, Brazil, Germany and Australia as the social media giant wants to make money from its short-form video feature.
The company aims to capitalize on its popularity in India, a rapidly growing social media market, while rival TikTok has been banned from the country since last year. Facebook has announced that it will test additional functions in India, such as: B. the ability for content creators to share Reels videos on their Facebook accounts.
The introduction of ads is “an indication of how strong the momentum is for Reels,” said Carolyn Everson, vice president of the global group of companies at Facebook, in an interview. Everson declined to share usage metrics for roles.
As with other content on Reels, ads can be up to 30 seconds long and users can skip the ads, according to Facebook.
Facebook also announced Thursday that advertisers can choose categories of video content they want to display ads on, such as: B. Videos about children and parents, animals and pets, or fitness and exercise.
The efforts are Facebook’s biggest step so far to advertise brands alongside content-related topics. Advertisers usually use Facebook to target specific users according to their interests.
“This is a big deal for marketers,” said Everson.
Facebook added that it will begin testing sticker ads for Facebook Stories in the coming weeks. Brands can create stickers that the developers add to their stories, and influencers earn a portion of all sales made through the sticker ads.
The feature is part of Facebook’s push to bring content creators to court who are increasingly making money directly from fans and followers via platforms such as the audio chat app Clubhouse and the membership site Patreon.
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