Ever wondered whether you should have a business account or an Instagram ™ account? In this blog post, I’ll help you decide which Instagram ™ account is best for your business.
In this blog post::
How to change your Instagram ™ account
Before we dive into the pros and cons of the different types of Instagram ™ accounts, here’s how to change your account.
First, navigate to your Instagram ™ profile and tap the three stacked bars in the top right corner. Then tap on Settings.
Once you open your settings, scroll down and tap on Account.
Finally, scroll down and select a work or creation account.
What You Need to Know About Creator Instagram ™ Accounts
Originally introduced in early 2019, creator accounts were Instagram’s ability to give influencers more flexibility and insights to use the app. When Instagram introduced the Creator Account option, they said these profiles were “best for public figures, content producers, artists and influencers”.
While influencers and public figures run their Instagram ™ accounts like a business in many ways, they don’t necessarily want to share all of their contact information (like their phone number) or business location.
Similar to a business account, the creator account offers insights and other options for managing content and Instagram ™ direct messages. Instead of a general direct message inbox, creator accounts have three folders:
- Primary: messages that the influencer wants to receive
- General: Messages that the influencer does not want to see
- Request: Messages from people who the influencer doesn’t follow
With all of the features that come with a create account, you might be thinking, “Yes, I’m ready to make the switch now!” But not so fast. A big disadvantage of creator accounts is that you can’t use third-party scheduling apps. For busy business owners, this can be a huge challenge and take a lot of time trying to plan content.
What you need to know about Business Instagram ™ Accounts
What if you are not an influencer but still want insights into your Instagram ™ account? Then a Business Instagram ™ account could be just the thing for you.
Unlike a create account, which lets you hide your phone number and email address, business accounts let you add a contact button. Your followers never have to guess how to get in touch with you.
Another benefit of a business account, similar to the creation account, is access to analytics. With these analyzes, you can evaluate your content strategy as a whole, from your individual post insights to a snapshot of your account. These analytics also include your follower insights, so you can make sure you’re always creating content for your followers.
Finally, with a Business Instagram ™ account, you can create Instagram ™ ads in the app. Whether you’re promoting a single post or launching a larger Instagram ™ ad campaign, you can plan an entire strategy with just a few clicks.
Bottom line if you choose between a creator or a business account:
- Creator account = influencer
- Business account = companies and brands
How to keep your Instagram ™ account secure
Whichever account you choose, it is equally important that your Instagram ™ account is secure. Hackers happen. For this reason, I strongly recommend that you enable two-factor authentication.
look at that YouTube video Learn how to enable two-factor authentication and set up other security measures.
Discover the 3 keys to attracting highly engaged Instagram ™ followers and buyers
Whether you choose an Instagram ™ Business or Creator account, creating complex content can be a huge headache. Instead of spending hours creating content or broadcasting every moment of your life, there is an easier way. Sign up for mine FREE Instagram training Discover the three visual secrets to transform your Instagram ™ account.
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