Customers Between 12 and 17 Choose TikTok to Instagram, New Survey Reveals / Digital Info World
It wasn’t long ago that Facebook was the world’s most popular social media platform and Instagram was its subsidiary, which tended to appeal to a younger audience. With all of this said and now out of the way, it’s important to note that these two platforms ended up losing a lot of credibility, and it turns out that much with the rise of. TikTok is busy because many younger users prefer it to Facebook and Instagram for a variety of reasons that we’ll get to in a moment.
A survey conducted by Forrester found that users between the ages of 12 and 17 often prefer TikTok over Instagram because that’s the kind of thing that could potentially expose them to a much more positive environment with all things considered and considered. These users find TikTok to be a friendlier and healthier place, and that could be a big problem for both Facebook and Instagram, as most people are well aware that none of these platforms are known to be healthy in any way all.
Facebook recently talked about the importance of targeting younger users and the like, and suffice it to say that the social media platform has to do some work in the end to find a way to reclaim some of the lost ground. A good number of Facebook users are starting to drift away from the platform, and the thing to note here is that TikTok doesn’t really have to do much to attract users in this age group as they flock to the platform organically.
Read on: British researchers conducted a study on youth perception of social media influencers