Contra companions with TikTok so as to add just a little LinkedIn taste to the social video app – TechCrunch
Contra, a professional network for freelancers, is partnering with TikTok to enable users to showcase their resumes and portfolios on TikTok Jump, the social media service’s third-party integration tool. The new partnership enables YouTubers to link their Contra profile with their TikTok videos to showcase their professional portfolio.
With this new integration, creators can now add a “View My Portfolio” link to their TikTok content. Viewers can then tap the link and see the creator’s contra profile, review their services, and also send a collaboration request.
Contra says the integration will make it easier to share professional work and make new customer contacts. There are plans to launch another Jump integration that will allow companies to post TikTok content with a link to apply for the job directly using the viewer’s Contra profile. The company says the partnership will allow independent employees to replace traditional résumés with more engaging ways to showcase their work.
“TikTok has become one of the premier places for people to get career advice and learn about great roles. Ben Huffman, in a statement.
Earlier this year, Contra raised an Unusual Ventures-led Series A for $ 14.5 million through the participation of Cowboy Ventures and Li Jin’s recently announced Atelier Ventures. The platform wants professionals to create profiles that show project-based identities as opposed to a role-based identity that would be shown on LinkedIn. The goal of Contra is to help independent employees build highly signaled referral networks so that they can open up new opportunities. Unlike LinkedIn, where you can add anyone you meet and they become a “connection,” Contra requires you to have work experience with your network.
The company’s partnership with TikTok enables it to reach more millennials and Generation Z users and potentially help them open up new opportunities. Since TikTok Jump launched in June, the social media giant has partnered with many companies like Quizlet, Wikipedia, Buzzfeed, and Jumprope to enable them to create their own integrations into its app.