Calgary TikTok star’s design chosen for brand spanking new moose crossing indicators

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“I noticed that I just wouldn’t design a moose crossing sign that way. It looked a bit like a cartoon, maybe a little limp.

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Jordan Stricker Chloë Chapdelaine decided to give the moose crossing street sign a new look, which was eventually noticed and adopted by the Transportation Association of Canada. Chloë Chapdelaine decided to give the moose crossing street sign a new look, which was eventually noticed and adopted by the Transportation Association of Canada. Photo by Submitted

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Have you ever gotten so bored that you decided to redesign a street sign?

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While it wouldn’t be surprising if you said no, Calgary’s Chloë Chapdelaine did exactly what led the Transportation Association of Canada (TAC) to select their creation for new Moose Crossing Signs.

“Not only does the new sign provide a more dignified depiction of the noble moose, its use on Canadian roads will also give drivers an accurate impression – and a fair warning – of a possible impending encounter,” said Sarah Wells, Executive Director of TAC in a Letter to Chapdelaine.

According to Chapdelaine, the inspiration came while she was doing post-secondary education in Medicine Hat.

“At the time I was at Medicine Hat College studying visual communication. I wanted to be a graphic designer, ”she says.

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Between her studies, she found summer work in Foremost, Alta., A village nearly an hour and a half south of Medicine Hat. There she lived alone in a small trailer with no WiFi, television or anything else to do.

Outstanding social media star Chloë Chapdelaine recently found out that her moose crossing street sign design was selected to be used across Canada in the future.  Submitted. Chloë Chapdelaine, the standout social media platform, recently found out that their moose crossing street sign design was selected to be used across Canada in the future. Submitted.

Her trips through the village gave her the inspiration to do something about a moose crossing sign that she kept coming across.

“I would see this sign all the time,” she said. “I noticed that I just wouldn’t design a moose crossing sign that way. It looked a bit like a cartoon, maybe a little limp. “

She admits her time in the village was boring and added that she was always looking for something to entertain herself with. This led her to confer with some work friends about the shield, grab a Sharpie, and get to work.

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“One day I sat down after work and literally looked at what I would do if I designed a moose crossing sign,” she said. “I also wrote an essay that was very light-hearted.”

In her essay, she pointed out that the Canadian elk has long been considered a powerful symbol in Canada.

“This beautiful animal represents strength, courage and family and embodies many of the qualities that Canada proudly exudes,” she said in her essay. “I have noticed that the symbol of the moose that appears on the moose crossing signs does not depict the animal with the respect it deserves.”

The June 26, 2017 essay outlined their design and urged that consideration be given to moving forward.

Chapdelaine then printed about 10 letters and mailed them to various transportation departments in the hopes of finding the right person.

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After she submitted all of her suggestions, four years passed without anyone hearing.

“I totally forgot that I even did it,” she said. “Basically everything was done in one day so it was a short little fun project for me. I didn’t expect to hear anything at all. Listening back was a wonderful surprise. “

Life has changed quite a bit since she sent off the proposals. Today, Chapdelaine is a social media star with 90,000 followers on Instagram and nearly 300,000 on TikTok. Previously, she did a TikTok about her experience with her moose crossing project, which garnered over a million views in 24 hours.

She started modeling and photography and began posting her work on social media after moving to Calgary, which earned her a large following. From the very beginning, she has been able to make social media her full-time job, which now includes brand partnerships, lifestyle content, and travel.

“It’s pretty awesome,” she said.

In addition to the exciting news that came with her design being claimed as a new moose crossing mark, she has also released several merchandise titled Moose Merch with the tagline “Making the Moose Out of Life”.

A portion of the proceeds from the sale of the goods will go to the Alberta Birds of Prey Foundation. You can find the articles on moose at bonfire.com/store/moose-merch-

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